A seamless alignment of cultures, a collective commitment to nurture
Two years after the joint venture was officially unveiled, the synergy of its partners is already apparent, remarkable, and even inspiring.
Launched in 2022, Federal Land NRE Global (FNG) is a powerhouse partnership between Federal Land Inc. and Japan’s Nomura Real Estate Development Co. Ltd., who sought to jointly build sustainable communities that could enrich people’s lives.
Leveraging on their respective expertise, track record and prowess, the partners are already laying out long-term plans to create new masterplanned districts and communities that are poised to raise the bar in urban living.
Inaugural venture
This partnership, however, was not forged overnight.
As early as 2013, Federal Land and Nomura Real Estate began exploring business opportunities and seeking common ground. By 2017, recognizing the synergies between their brands, they embarked on their inaugural joint venture: The Seasons Residences in Bonifacio Global City.
This mixed-use complex—which features four upscale residential towers, exceptional amenities, and the country’s first MITSUKOSHI Mall—is being built and developed by Sunshine Fort North Bonifacio Realty Development Corp., a joint venture between Federal Land and Japanese firms Nomura Real Estate and Isetan Mitsukoshi Holdings Ltd.
“Our Philippine operations began in 2017 with a mixed-use residential and commercial development project in BGC… The project received the highest award in the Residential High-rise Development category of the International Property Award, which recognizes outstanding real estate projects around the world.
Through the operation of this property, we will continue to provide a new Manila lifestyle to the Filipino people,” said Nomura Real Estate head of Overseas Business Masato Yamauchi.
$5B worth of projects
Given the success of its initial foray, Nomura Real Estate sought to have a more permanent presence in the Philippines. FNG was thus established.
“FNG’s mission is to enrich people’s lives and prosperity through the creation of sustainable urban communities based on the spirit of mutual respect and partnership between the Philippines and Japan as equals. We have added the word ‘global’ to our company name because through the strong partnership between FLI and NRE, we hope to become a market leader in the real estate business that continues to provide value beyond generations and countries. We are just standing on the starting line, but we hope that you will keep an eye on FNG’s future developments,” Yamauchi shared.
“FNG is a growing company and its purpose is developing real estate in the Philippines on a permanent basis. FNG has four development sites in Metro Manila and Cebu, with a total project cost of approximately $5 billion, and is looking to make additional investments in other areas in the future,” he added.
Gains from the partnership
Indeed, the Philippines has much to gain from the partnership as Nomura Real Estate has long proven its expertise in developing large scale new towns that provide decent housing and enhance lifestyles.
Established in 1957, a period when the Japanese were trying to get back on their feet after World War II and housing shortages were a major social issue, Nomura Real Estate proved to be an anchor for recovery.
Since then Nomura Real Estate has expanded its business, building condominiums, offices, retail properties and so on. Its condominium brand “PROUD” is ranked No. 1 in Japan while the company is recognized as one of Japan’s top five real estate companies. It has also expanded in other countries, one of which is the Philippines.
An important country
Nomura Real Estate believes that there are a number of factors that makes the Philippines a special market—among them is the country’s growing population which is expected to support the country’s growth. Another factor was the success of its initial venture in the country.
“The Philippines has remained one of the most important countries in the past as such we made sure that we have a long-term commitment. The company is most committed to the Philippine, as evidenced by the establishment of a joint venture with Federal Land, and we hope to contribute to the Philippines over the medium to long term. This is a step further than any of our businesses in other countries,” Yamauchi said.
At present, FNG has begun laying the groundwork to create innovative, sustainable communities poised to meet the evolving demands of contemporary urban living.
In these upcoming developments, the partners will showcase a seamless alignment of their cultures and design philosophies, a “perfect marriage” of their vision and values, as well as a collective commitment to inspire, nurture, and elevate lives.
Initially, FNG is embarking on four projects located in the Bay Area, Mandaluyong City, Cavite, and Cebu, which collectively span 250 hectares. These smart, mixed-use estates will be home to multiple towers offering residences, offices, and commercial spaces.
So far, it has already launched Yume, a residential neighborhood within Federal Land’s Riverpark, a masterplanned community in Cavite, and The Observatory, a riverfront mixed-use development in Mandaluyong City. FNG also has another development in Met Park, Bay Area, that will offer residential and commercial spaces.
