Ayala Land builds on strength of high-end and commercial markets
Ayala Land Inc. continues to sharpen its focus on the premium as well as commercial and industrial segments, which are seen as strategic anchors for sustained growth.
In a press briefing on Thursday, company officials said the property giant is doubling down on business lines that have shown consistent performance and strong demand. This includes the continued rollout of high-end residential projects under Ayala Land Premier (ALP) and Alveo Land, as well as a more aggressive posture toward commercial and industrial lot sales, which are increasingly viewed as additional growth drivers.
“Given that the middle market continues to have some challenges, our focus on the premium segment and horizontal developments will continue,” said Ayala Land president and CEO Anna Ma. Margarita Bautista-Dy.
“The other segments that you will be hearing more about are our commercial and industrial…This product has traditionally been part of our menu of offerings, accounting for 10 percent of our sales. This is an area which we believe there are opportunities because the buyers are businesses. Some buyers would like to have a commercial property as part of their portfolio of real estate assets. So we’re actually going to be a little more aggressive when it comes to our commercial and industrial assets,” Dy explained.
Growth engine
The premium market, in particular, is expected to remain a growth engine.
According to Dy, two thirds of Ayala Land’s P127.1 billion residential sales in 2024 came from their premium brands, ALP and Alveo. The company’s core brands, Avida Land and Amaia, meanwhile remained ahead of competition amid market challenges in the middle market segment and slight decline in reservation sales.
“We will continue with the deliberate approach of launching in strong market segments, introducing new formats and elevating the quality of our products,” Dy said. This focus, she added, is supported by strong macro economic indicators pointing to rising local affluence—high-net-worth individual growth, double digit increases in luxury car sales, and retail strength in flagship lifestyle centers like Greenbelt.
‘Next generation’ development
Part of this strategic approach is the upcoming launch of ALP’s next luxury project called Laurean, which builds on the strong momentum of Park Villas, a residential tower rising in the heart of the Makati’s financial district.
“(Following the) very warm reception of Park Villas, we look forward to another bespoke project in the Makati central business district. It will be cut from the same cloth as Park Villas, but with a more varied unit mix. We envision Laurean to be an urban sanctuary in Makati, an oasis amid the city’s hustle and bustle. More than half a hectare will be dedicated to resort like amenities, wellness facilities, and lounge areas. It will be among the first of Ayala Land Premier’s next generation of products to once again, set new standards of quality in the country,” Dy said.
Dy noted that Laurean will have the same level of finishes, standards and quality as Park Villas, but will offer more varied cuts, including one-, two- and three-bedroom configurations.
ALP president Mike Jugo added that having varied cuts was meant to “meet the requirements of the high-end segment across different lifestyle segments—not your typical demographics or life segments but lifestyles like ‘dual income no kids’, retirees, empty nesters, young families, among others. This will be the next generation ALP product.”
Well-positioned for growth
Despite local headwinds and global uncertainties, Ayala Land is still tracking close to its aspiration of growing the business at twice the Philippine GDP, aligning performance metrics with the country’s broader economic trajectory.
For this year, Dy said they have a number of projects across the board—from residential to industrial.
“What excites me is that there’s so much we’re doing in terms of reformatting our products, increasing the quality, trying out new product styles. There’ll be new types of offerings that we would want to introduce, and we’re starting with the medium rise buildings (MRB) of Avida Land. Across the board, we are trying out new formats, setting new standards of quality, and in our leasing, we are reinventing. So there’s quite a bit going on,” Dy added.
