Building better in the highlands with Wilcon Depot

Wilcon Depot Tuba, Benguet offers a world of solutions to elevate any space or structure.

Wilcon Depot opened its newest branch in Tuba, Benguet on March 7, giving local people and companies access to top-tier home improvement and construction supply products.

After fulfilling its target of opening 100 stores with the launch of Wilcon Depot Lubao in end 2024, a year ahead of its 2025 deadline, the retailer is showing the resolve to cover even more corners of the country, driven by a mission to deliver the best products to Filipinos.

The grand opening was marked by a ribbon-cutting ceremony led by (from left) Wilcon Depot VP for Project Sales Alen Alban, Davies Paints Philippines vice president International and Modern Retail Sales Donald Magbayao, Wilcon Depot AVP for Sales and Operations Francis Lazaro, Wilcon Depot president and CEO Lorraine Belo-Cincochan, Municipality of Tuba, Benguet Municipal Mayor Hon. Clarita P. Sal-ongan, Wilcon Depot SEVP and COO Ms. Rosemarie Bosch-Ong, Municipality of Tuba, Benguet Municipal Vice Mayor Hon. Maria L. Carantes, Boysen Paints VP Sales and Operations Justin Ongsue, Kohler Philippines country manager Pio Gutierrez, HCG Distributorship manager Paul Wu.

“With our new branch here in Tuba, we want to make home building and improvement more convenient for you,” said Rosemarie Bosch-Ong, Wilcon Depot SEVP-COO.

Gateway to Baguio City

Tuba is the gateway to Baguio City on the Kennon Road route. It is Wilcon Depot’s second branch in Benguet province, next to the one launched just in September 2024 in La Trinidad, another town bordering the “Summer Capital of the Philippines.”

“Alam naming hindi laging madali ang bumiyahe para makahanap ng quality materials and products for your home improvements and construction projects (We know how difficult it could be to travel and look for quality materials and products for your home improvements and construction projects),” Bosch-Ong added. “Now, you don’t have to go far—Wilcon is here, ready to serve you.”

The Tuba branch brings to Benguet the elements that have differentiated Wilcon Depot for clients: a wide selection of high quality products, a comfortable and navigable store, and customer-oriented service.

“This new store is for you, for everyone. We want to make shopping more convenient, so you can focus on creating spaces that bring comfort and joy to your families,” shared Wilcon Depot president and CEO, Ms. Lorraine Belo-Cincochan.

A world of solutions

The Wilcon Depot Tuba store features world-class tiles, sanitaryware, plumbing essentials, hardware, tools, furniture, appliances and more—a world of solutions to elevate any space or structure.

It proudly showcases its exclusive and trusted brands, including P.Tech, Hamden, Heim, Alphalux, Pozzi, Hills and Rubi. The extensive tiling choices include globally renowned brands like Emigres, Rocersa, STN Ceramica, Arte Ceramiche, Saigres, Verona Tiles, Energie Ker, Gardenia Orchide and Novabell.

The exceptional shopping experience will be a crowd magnet at Wilcon Depot Tuba. The location features accommodating and knowledgeable staff, a well-organized store layout, dedicated sections, immersive product displays, intuitive wayfinding and good ventilation, among other things.

Guests can also avail of the free design consultation at the 3D Design Hub. Construction professionals can hang out at the ABCDE Lounge. The Wilcon Depot Loyalty Program also rewards loyal shoppers with perks and discounts through the My Wilcon App.

There are various options to access Wilcon Depot services. Visit Wilcon Depot Tuba in Begis, Poblacion, Tuba, Benguet, open daily from 8 a.m. to 7 p.m. You may also go to shop.wilcon.com.ph for options to access products and services online.

For more information about Wilcon, visit www.wilcon.com.ph; follow its social media accounts on Facebook, Instagram, and TikTok; or subscribe to and connect via Viber, LinkedIn, and YouTube