Camella brings hope, heritage, and homeownership on its 48th anniversary

Camella Meadows joined the early morning run, where themed zones for Pinoy games like patintero and tumbang preso, encouraged families and employees to pause and play. —CONTRIBUTED PHOTOS

Camella transformed its thriving communities nationwide into celebrations of imagination, inspiration, and innovation with Haraya: A Legacy of Fulfilled Dreams, a two-week campaign that honored the 48-year journey of the most trusted and preferred name in Philippine real estate.

Future-ready living

The two-part Home Hacks and Techs webinar, presented in collaboration with Megahit Global Solution (MGS) Philippines, introduced practical home automation solutions. Discussions on ‘Security that Adapts to Every Age’ explored how smart locks can provide personalized, keyless access for family members while ensuring peace of mind.

‘Future-Proofing the Family Home’ emphasized how features such as remote access, mobile alerts, and guest permissions enhance security and long term property value.

As part of the anniversary festivities, Camella employees were treated to an exclusive 48 percent discount at Coffee Project branches nationwide. The Camella Team in Bicol unwinds after a busy day of activities at Coffee Project in Vista Mall Naga.

A celebration in motion

The Takbong Haraya Fun Run, brought back the laughter and camaraderie of larong Pinoy, making familiar routes into playful corridors of memory. Themed zones for heritage games such as patintero, sipa, and piko encouraged families to pause and play—a reminder that hope will always find a home in Camella. Morning runs, which welcomed the sunrise with bright energy, became a reunion of generations, geographies, and the gentle joys that shape a sense of home.

Mapping milestones to modernity

Bahay Haraya offered guests an Interactive Timeline chronicling nearly five decades of excellence, guiding them through moments and memories that have defined Camella communities across the archipelago. The Model Home Exhibit opened doors to living spaces where form meets function, combining the iconic Mediterranean- inspired facade with modern sensibilities. Testimonial Walls showed accounts of homeowners, capturing moments of pride. The Campaign Corner revisited creative highlights, while Legacy Lane invited attendees to compose or capture what ‘coming home’ means to them.

Camella Urdaneta in Pangasinan: The Takbong Haraya Fun Run, brought back the laughter and camaraderie of larong Pinoy, making familiar routes into playful corridors of memory.

A cup of gratitude

Camella extended its appreciation to its employees with an exclusive 48 percent discount at Coffee Project branches nationwide. Symbolizing the 48 years of fulfilling Filipino dreams, the offer provided the perfect avenue to connect over favorite brews. Whether it was a quick coffee before joining the morning run or a quiet moment to unwind after a busy day, the perk added a flavorful note to cap the celebration.

From the earliest sana whispered in hope to the moment keys are placed into waiting hands, haraya has embodied the promise Camella has upheld for nearly five decades. This anniversary was a commemoration of what has been achieved and also a beacon for what lies ahead, reminding families that dreams are never still—they grow, evolve, and take root in spaces for both memory and milestones.

Camella is the flagship brand of Vista Land, providing over 600,000 homes in beautifully designed themed communities across 49 provinces and 147 key cities and municipalities. Camella builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.

Learn more about Camella. Visit www.camella.com.ph and follow @CamellaOfficial