Champions of change
Every Filipino family dreams of having their own home. Few, however, are able to do so all on their own.
Thankfully, there are real estate developers who recognize the difficulty of achieving this dream.
By providing realistic payment schemes, convenient provisions, and exceptional service, these companies have become catalysts in improving housing in the country. They have managed to extend a helping hand to many Filipino families, becoming part of the solution to the national housing crisis in the process.
Today, let us appreciate the companies that are making a significant difference in the Philippine housing landscape. These developers have come up with innovative ways to enable every Filipino family to become homeowners. They prove that even the smallest of businesses can become champions of change when they prioritize the people they serve.

Primeworld Land
Founded in 2010, Primeworld Land is a relatively young player in the real estate game. What it lacks in years, however, it makes up for in heart.
Primeworld Land focuses on its core belief that “every Filipino deserves a good life, beginning with a quality home.” The company upholds family values, integrity, professionalism, and synergy in its drive to provide realistic housing goals to all Filipinos.

With various projects situated across the country, Primeworld offers a variety of housing types to choose from. Potential clients can explore their projects made up of row houses, single-attached homes, multi-family apartments, townhouses, and condominiums. Each home is built with quality finishes and durable materials, ensuring its longevity even in the worst of weather.

Currently, the company has a healthy roster of completed developments. Its projects are situated in Bulacan, Quirino, Nueva Vizcaya, Tarlac, Quezon City, Isabela, Caloocan, Cebu, Butuan, South Cotabato, and Davao City. There are several more projects set to rise in the near future, testifying to the company’s continuous expansion.

Primeworld Land is unique as it promotes collaborative work to complete its projects. Besides its in-house team, the company works together with local government units (LGUs), non-profit organizations (NOGs), and environmental groups to ensure that its projects comply with local regulations and sustainability goals.
The company also aims to take care of its people, with internal growth and fair employment cited as priorities.
In providing care for both their employees and customers, Primeworld Land redefines the affordable housing segment. Beyond giving Filipino families an economic solution to housing woes, the company elevates construction standards by ensuring that each home they create is built with quality and beauty in mind.

The Hauslands
If you’re looking to live north of Metro Manila, The Hauslands can help you achieve your homeownership goals. Through its projects in North and Central Luzon, it provides the Filipino middle class with “integrated and sustainable communities”.
A look at its projects would show that The Hauslands does not compromise in terms of quality and design. Accessibility, security, and comfort are prioritized in each of its projects. The atmosphere of its developments can rival any premium subdivision, too.

Its Tuscany North Estates, for example offers Italian-inspired homes, while The Hausland Subic offers unobstructed mountain views.
In terms of amenities, the developer also prioritizes the well-being of its residents. Recreational facilities, green spaces, and pet provisions are integrated into many of its communities.
For instance, The Hauslands Clarkway offers The Play Yard, The Courtyard, The Village Farm, and the Pawsome Park within its premises. Residents can enjoy sports, hobbies, and outdoor activities without having to venture outside the community. Mansfield Residences, meanwhile, is conveniently located near medical facilities, shopping malls, and schools. It offers a basketball court, pavilion, function hall, and a swimming pool for its residents to enjoy.

The Hauslands has been frequently recognized for its efforts to deliver quality homes for Filipinos. This year, it bagged the Pag-IBIG Star Award – No. 1 Top Developer.

It has also received commendations from PropertyGuru, banking institutions, and other award-giving bodies over the years. By “putting their customers at the center of everything we do,” The Hauslands uplifts the status of Filipino middle class homes. It helps create world-class environments that are reflective of Filipino values.

Citihomes Builder and Development Inc. (CBDI)
Citihomes, a developer that proudly puts God at the center of its work, focuses on projects that lie on the outskirts of Metro Manila. Their developments are located in Bulacan, Cavite, and Batangas, with 20 communities in operation and five more under construction.
Established in 1983, the company became a full-fledged developer in 2006. To date, it has developed a total of 200 hectares of land, providing approximately 18,000 Filipino families with their own homes. Citihomes offers multiple payment options, dependable customer service, and affordable homes that enable everyone to achieve homeownership.


Despite its focus on economic solutions, Citihomes doesn’t skimp on its provisions with regard to sustainability features. Many of its homes are solar-powered and fitted with rainwater harvesting systems. These features allow residents to save on energy and water consumption costs in the end.
In addition, the company has the Go Green Meter campaign that monitors the environmental impact of its projects. It uses the following metrics: solar production capacity, rainwater harvesting capacity, carbon dioxide emissions, number of trees saved, and coal saved from burning.
In particular, the Citihomes Liora Homes in Naic, Cavite has been applauded for its sustainable features. It is the first residential community to receive the Building for Ecologically Responsive Design Excellence (BERDE) certification. The project has led to the development of the “Ecossentials package,” which enables residents to avail themselves of “future-ready living.”

Today, many Citihomes-led developments are offering sustainable, secure, and well-designed communities for Filipinos. Beyond shelter, the company is committed to delivering excellence with each home it provides. This is supported by the number of accolades it has garnered with the Pag-IBIG Star Awards since 2017.

Through consistent care and quality, Citihomes has become a trusted partner when it comes to housing solutions in areas beyond Metro Manila.

Pueblo de Oro Development Corp.
Guided by its environmental, social, and governance strategies, Pueblo de Oro has always been committed to building high quality homes that are within reach of many Filipino families.
In terms of environment, Pueblo de Oro implements design strategies to mitigate floods, prevent erosion, encourage recycling, and protect natural reserves. Its 400-ha Cagayan de Oro township, for instance, is home to a diverse array of animal and plant species. The company also carries out ecological initiatives like tree planting and garbage segregation, and promotes the use of electricity-powered vehicles.

To prevent flooding, its Pampanga development has also been elevated by up to 2 meters from its original ground level.
When it comes to social endeavors, Pueblo de Oro works with its mother company to conduct relief programs, school rehabilitation, and economic assistance during the COVID-19 pandemic. The group also encourages socialization within its communities by providing pedestrian-friendly streets, accessible commercial centers, and outdoor fitness parks.
Lastly, in terms of governance, Pueblo de Oro has taken into account the changes brought about by the new normal. Open spaces, smart home features, and online services were improved to allow clients to explore projects and pay their dues conveniently.

Recognizing that many Filipinos prefer gated, exclusive communities, Pueblo de Oro likewise ensures that its residents feel safe, secure, and healthy within their premises. In each project, it incorporates features that help Filipinos pursue their well-being and personal goals.
Pueblo de Oro currently has projects in Batangas, Cebu, and Pampanga. Its largest masterplanned development, however, is located in Cagayan de Oro. This flagship project offers accessibility to an adjacent 18-hole golf course, a premier hotel, and a major mall development.
Awarded consistently for its exceptional masterplanned developments, green initiatives, and innovations, this company is worth looking into if you are aiming to build your future in regional districts. It offers apartment complexes, townhouses, and a variety of house-and-lot packages.

Raising the bar
Nowadays, affordable housing no longer means substandard living. Through the efforts of developers such as those cited above, Filipino families can now pursue quality, safe, and convenient housing that fits their budgets and lifestyles.
Filipinos deserve the best. By championing the needs of Filipinos everywhere, real estate developers have gone beyond their basic duty of providing shelter to the masses. They have become our partners in rebuilding the country for the better, one house at a time.
Sources: www.cbdi.com.ph; www.primeworldland.com; www.thehauslands.com; www.taylormade.com.ph; https://pueblodeoro.com
A Filipino architect who has a Master's Degree in Interior Design of Commercial Spaces from IED Barcelona, Spain and with twelve years' worth of experience under the tutelage of Filipino architectural firms.

