CWC Interiors inaugurates design center, launches ‘Millerknoll Collective’
In celebration of its 33 years in the furniture industry, CWC Interiors inaugurated its newest home–the CWC Design Center, located along Arnaiz Avenue in Makati City.
CWC Interiors president and CEO Frederick H. Yuson welcomed during the launch top architects, interior designers, art enthusiasts, collectors, and officials from the Department of Tourism, Rep. Romulo ‘Kid’ Pena, and Rep. Luis Campos.
One-stop shop
The CWC Design Center has 12 floors and more than 6,000 sqm of retail space, housing the company’s more than 30 international furniture brands, CWC Solutions, Camera Club of the Philippines, the House of Lucie Gallery, Green Light Productions, Mutya ng Pilipinas, and Unicorn Asia.
Its new headquarters will also be a one-stop shop for designers and end users with its architectural and design products, and will be the first of its kind to offer augmented reality to its customers. The center is also open for collaborations with art and design schools, artists exhibits, events and concerts.
MillerKnoll Collective
On the same day of the CWC Design Center inauguration, CWC Interiors also launched the MillerKnoll Collective with Kartik Shethia, managing director of MillerKnoll for the Asia Pacific, Middle East, and Africa.
With the theme ‘Redefining Modern in the 21st Century’, Shethia and his team shared to the media and its clients their vision of “Design with Impact” as part of its partnership with CWC Interiors in the Philippines.
The team held a symposia the day before, attended by more than 150 guests which showcased a deep dive into its more than 15 brands. CWC and MillerKnoll look forward to an enduring collaboration after its more than 30 years of partnership.
