Details that spell the difference for modern dwellers
The modern consumer is difficult to win over. They are averse to brands that fail to understand them. They feel betrayed by brands that break their promises.
Real estate developers should navigate that landscape well. They should take the challenge seriously, too, because prospective homebuyers tend to avoid the “traditional” long term commitments like starting a family, committing to a career path, and, yes, investing in an address of their own.
They must create products that excite the modern homebuyer.
Practicality
The modern homebuyer works hard. That explains why, when they do start the hunt, they first look at projects near central business districts or main roads.
They are motivated by practicality. The modern homebuyer doesn’t want to struggle through traffic en route to the office, acknowledging time as a precious resource. They also want to secure value appreciation and the option to convert their property for rent—advantages that exist for centrally located properties.
Individuality
Identity is another decisive factor. When the modern homebuyer visits a showroom, looks at an artist’s perspective or stands in a bare unit, they’re already envisioning how they can make the place uniquely theirs.
These things matter, among others—the values that drive the development, and the amount of space meant for one’s individuality. When a building claims to prioritize a person’s freedom or imagination, the other quality usually follows suit. The design would support anyone’s basic needs and their yearning to express—or discover—who they are.
Well-being
Another characteristic that defines the modern homebuyer—which also connects to their practicality and desire for self-expression—is the idea of overall health.
They want to come home to addresses that help them achieve total well-being. They want to get fit both physically and emotionally (to run on a treadmill and meditate in a garden); to both connect and disconnect from home (to lounge by the pool one minute then check your emails or attend a virtual meeting the next minute); to preclude the fear of missing out or FOMO (to catch up on, and even experience firsthand, what’s trending or viral); and to embrace the planet (to live sustainably).
It’s a much wider understanding of “healthy” that developers should accommodate.
Well-adapted projects
While some developers struggle to understand the modern homebuyer, respected developer Shang Properties Inc. (SPI) is already building projects well-adapted to their clamor: the 57-story Haraya Residences in Bridgetowne Destination Estate, and the 67-story Laya by Shang Properties in Oranbo, Pasig City.
Both undertakings are modeled after the modern homebuyer’s psyche by a team of top caliber designers.
Haraya is a “vertical gated village for the modern era,” with 558 well-appointed units and resort-like amenities. Laya delivers 1,283 units, all of which connect to amenities that help residents relax, socialize and even work. These two Shang developments rise in locations that are at once vibrant and promising.
The modern homebuyer wants an extension of themselves in their home, something which SPI provides with Haraya and Laya.
