Elevating lifestyles through strategic expansions, innovations
Federal Land Inc. stands on solid ground as it continues to broaden its footprint and scale new heights, reflecting its confidence in Philippine real estate.
Despite lingering headwinds, Federal Land chairman Alfred V. Ty disclosed the company’s sustained expansion over the short term—specifically, their plans to launch a horizontal development in Laguna this year, and possibly, the third tower of the Grand Hyatt Manila Residences in 2026. Mid-level projects are also being planned under Horizon Land, the “smart value” brand of Federal Land.
“We still have projects ongoing, and we want to continue with that,” Ty added.
Encouraging trend
Ty acknowledged that horizontal developments currently hold strong demand, especially post-pandemic. The vertical segment, admittedly, continues to face challenges, given the lingering impact of the pandemic and the exodus of Philippine offshore gaming operators (POGOs).
He, however, pointed out an encouraging trend in their vertical developments.
“The good thing is that, with the incentives and promos we’re offering, (our inventory) is moving. It’s attracting people,” Ty said.
Building on that positive momentum, Ty pointed to another core strength: Federal Land’s strategic flexibility. While modest about the company’s scale compared to larger industry peers, Ty sees distinct benefits in their current market position.
“You have the flexibility side of it, meaning, to review your plans and to be able to scale up or down. It gives us the advantage of being able to personalize and reach out to our customers. We can put more focus in attending to their needs,” he explained.
Customer-centric mindset
This agile, customer-first mindset also shapes Federal Land’s strategic alliances.
A standout example is its partnership with Nomura Real Estate Development Co. Ltd., a Tokyo headquartered property giant. Through Federal Land NRE Global Inc. (FNG), the two companies are bringing together Japanese expertise and Filipino insights to provide a more refreshing take on modern urban living. The goal of FNG is to design residences and communities where everyday living will feel elevated, intentional, and future-ready.
“This joint venture is very meaningful, because there’s a lot we can learn from the Japanese way of doing things. It’s not just on the design side, but also on the many things that go into the project—in terms of amenities and support to the residents. Even if the projects are still under construction, we are already learning and implementing (this knowledge). The residents who have started to move in The Seasons Residences will understand what we’re saying,” Ty explained.
Located in Bonifacio Global City, The Seasons Residences is an iconic four-tower complex developed by a collaboration among Federal Land, Nomura Real Estate, and Isetan Mitsukoshi Holdings Ltd. It delivers the much sought Japanese features, latest technologies, and top tier amenities, and hosts the first Mitsukoshi mall in the Philippines. This development epitomizes the integration of Japanese design and practicality, tailored to Filipino lifestyles.
“I’d like to bring first world technology into our country—not necessarily all the marbles and glass, and expensive finishes, but in terms of (bringing) Japanese know how into everyday living,” he said.
Prioritizing residents’ needs
Ty added that he hopes to emulate the success of Toyota Motor Philippines (TMP)–the automotive arm of GT Capital Holdings, which also owns Federal Land. TMP, currently the leader in Philippine automotive, is a joint venture between GT Capital and Japan’s Toyota Motor Corp.
“It will take time, but that’s the model we want to bring–Japanese technology, but to ‘Philippinize’ it, developing projects that (resonate deeply) with homebuyers,” he said.
That mindset carries through in all Federal Land projects, where every step—from initial concept to final delivery—is shaped by what matters most to homeowners and investors.
“At Federal Land, we continue to put our homebuyers on top of our design, business, and customer-oriented processes. We’re always thinking about how we can make things better for them,” Ty concluded.
