Focus on every detail
Amid the rising cost of living, marketing and public relations campaigns and strategies are essential more than ever in creating awareness of the real estate firm’s offerings. One message is to justify the price of the property that comes with quality of life, peace of mind and brand uniqueness.Jayme Uy, Director of Marketing of Shang Properties, Inc. is pragmatic.
“Marketing is all about helping your brand lodge in the right consideration set of the customer. All brands are subconsciously judged on an axis of cost versus quality. It’s important to ensure that Shang Properties rightly sits on the correct side of that ledger,” she says.
Undoubtedly, digitization has kept companies on their toes and enabled them to pivot to the rapidly changing market.
“Our online metrics are moving in the right direction. The increased data and clarity, made accessible to everyone, is indispensable,” says Uy.
To keep the company in everyone’s minds, Shang Properties has embarked on a company-wide rebranding. It entailed redefining the company’s purpose, vision for the future and new strategies to speed up growth. Likewise, it required commitment from the entire organization from management to employees to ensure success.
“A large part of this process is focused internally on all the teams, with emphasis on how everyone contributes to the Shang Properties branding. Focusing on every detail of the business is reflected in our every project and we ensure that our clients experience this. It’s a great time to reflect on the essence of the brand and what we can do to move it forward,” says Uy.
The executive points out that Shang Properties is reputed for its attention to the smallest details in every aspect of the property development. Its well-known amenities not only boost the value of their development but also promote well-being.
“These amenities are pivotal in fostering a sense of community and belonging within these projects,” she says.
