Forest Lake celebrates P3.2B sales record, targets expansion in 2024
Forest Lake Development Inc., the Philippines’ leading memorial park developer, commemorated its remarkable achievement of surpassing P3.2 billion in sales in 2023 with a spectacular gala at its 10th National Sales Convention.
The celebration, held at the Grand Ballroom of City of Dreams Manila in April, paid tribute to Forest Lake’s top performing sellers whose tireless efforts have propelled the company to new heights.
The event not only highlighted Forest Lake’s impressive sales figures but also marked its expansion to over 37 sites nationwide, solidifying its extensive network of memorial parks. Most importantly, the convention served as a platform to honor Forest Lake’s over 5,000 active sellers, whom the company regards as indispensable to its success and sustained market leadership.
“Our sales team’s exceptional performance in achieving P3.2 billion in sales is a true testament to their dedication and hard work,” said Alfred Xerez-Burgos III, Forest Lake president and CEO. “Their relentless pursuit of excellence has been the cornerstone of our success.”
The convention, themed “Unstoppable Icons,” also announced an all-expenses-paid trip to Ho Chi Minh, Vietnam, for top performing agents, sales leaders, and park managers.
Forest Lake ensures that its sellers’ efforts are rewarded with substantial benefits, including commissions, bonuses, recognition programs, and significant career development opportunities. These incentives are designed to foster excellence and motivate sellers to reach their full potential.
“Being part of Forest Lake has been an incredibly rewarding experience. The incentives and support we receive motivate us to achieve our best, and seeing our efforts contribute to the company’s growth is truly fulfilling,” said Forest Lake top agency manager Editha Basa.
As Forest Lake continues to pursue sales-driven growth throughout the year, the developer remains confident that its dedicated sales team will continue to expand, living up to this year’s battle-cry, “United We Soar, 4 for 2024.”
“Our ultimate goal has always been to establish a nationwide reach, where we can serve every Filipino through our developments. This can only be achieved through the efforts of our top-notch sales team, who have been with us on every step to success,” said Lake National Sales and Marketing head Carlos Miguel V. Locsin.
For over 27 years, Forest Lake has established itself as a leader in providing thoughtfully designed, family-friendly memorial parks. With over 37 parks nationwide, Forest Lake is committed to expanding its offerings to include total memorial care services such as chapels, columbariums, and cremation. This expansion underscores the company’s dedication to meeting the evolving needs of Filipino families.
