Four-peat win on its 45th year
Its historic sweep offered a glimpse into its ambitious future.
At the 13th PropertyGuru Philippines Property Awards, Robinsons Land Corp. dominated the stage anew, clinching 22 major accolades, headlined by an unprecedented fourth consecutive win as the Philippines’ Best Developer, as well as five Highly Commended citations that reinforced its leadership across residential, office, hospitality, resort, and retail segments. (See complete list of awards)
“We’ve been in the business for four and a half decades and this is really just a testament to our commitment to the communities that we serve. With all the recognition comes the huge responsibility to our customers and business partners. It couldn’t have come at a better time (as we are celebrating our 45th year). We are deeply honored,” Robinsons Land president and CEO Mybelle V. Aragon-GoBio told media on the sidelines of the awarding ceremony.
“These awards mean a lot to us because this is a reinforcement of everything that we’ve been doing so far,” added Barun Jolly, Robinsons Land SVP and Business Unit general manager of Robinsons Hotels and Resorts (RHR). “We have to focus (now) on the next five years to be even bigger and better.”
The 5-25-50 Roadmap
Seen through a wider lens, these awards signal momentum toward Robinsons Land’s much larger ambition, as embodied in its 5-25-50 roadmap.
Aragon-GoBio explained that they are banking primarily on five levers or growth engines to deliver P25 billion in net income by 2030, the year the company turns 50.
In a regulatory filing earlier this year, Robinsons Land said the roadmap is designed to strengthen its core businesses through targeted strategies. Specifically, the goal is to increase the gross leasable area (GLA) of malls by 50 percent, office spaces by 50 percent, and number of hotel room keys by 25 percent. Logistics capacity is also targeted to double by 2030.
“We are a very diversified real estate company. Wherever we choose to participate, we always try to do our best. For hotels, (we aspire to promote) Filipino hospitality, while for offices, the thrust is to keep Filipinos together by developing buildings in the provinces. For residential development, it’s really creating spaces that people can truly call home. And then for logistics, it’s providing Grade A facilities to support the growing e-commerce and the logistics requirements for commercial centers,” Aragon-GoBio explained.
Ongoing expansions
At present, Robinsons Offices is moving to increase its portfolio by 400,000 sqm to 1.2 million sqm by 2030. The biggest contributor to this additional footprint will be The Jewel, rising along Pioneer Edsa, said Robinsons Offices SVP and Business Unit general manager Jericho P. Go.
“The flight to quality is real. You have to give people a reason to come back and that means rethinking what office space actually offers,” Go said.
Go explained that while remote work once clouded the outlook, Robinsons Offices is now seeing a resurgence. New developments such as The Jewel and the sustained demand for the award-winning GBF Centers 1 and 2 highlight how the company is converting this shift into market share, as more multinationals return to high efficiency, premium grade spaces.
At the same time, Robinsons’ flexible workspaces are able to capture startups and global players testing the Philippine market, providing soft landings that often evolve into long-term leases, he added.
Jolly, meanwhile, disclosed that for RHR, they are looking to have 6,500 operational keys in 25 locations by 2028. Following the successful launch of Fili Hotel in Cebu, the first Filipino five-star international hotel brand, and the debut of NUSTAR Hotel Cebu, the group is eyeing to expand further through the Fili and Grand Summit brands.
“It’s about creating economic progress in various parts of the country and… being true to our mission of building better lives for the Filipinos,” Aragon-GoBio added.
