‘I Am Forest Lake’ program honors stakeholders

(From left) Company chairman Alfred Xerez-Burgos Jr.; pres - ident and CEO Alfred Xerez-Burgos III; Antonio V. Syyap, who received the Life Achievement Award; treasurer and man - aging director Jose Antonio Xerez-Burgos; and group CFO Rupert L. Rivera —CONTRIBUTED

Forest Lake Development Inc. capped 2024 by presenting an initiative that aims to celebrate the success-driven people behind Forest Lake, the country’s leading memorial park developer.

Aptly called “I Am Forest Lake,” the program held last Dec. 3 at Okada Hotel takes immense pride in the employees, sellers, and sales leaders who continue to propel the company to its coveted status in the industry. By showcasing their stories and their vital roles in Forest Lake’s growth, the initiative affirms how the company values its people, builds their morale, and fosters loyalty and a sense of belonging among them.

Executives and managers joined in celebrating the service awardees, honoring their dedication, hard work, and invaluable contributions to the success and growth of Forest Lake. They are joined by their chairman Alfred Xerez-Burgos Jr.; president and CEO Alfred Xerez-Burgos III; Life Achievement Awardee Antonio V. Syyap; treasurer and managing director Jose Antonio Xerez-Burgos; and group CFO Rupert L. Rivera. —CONTRIBUTED PHOTOS

Trust and satisfaction

“I Am Forest Lake” motivates the company’s sales leaders by acknowledging their accomplishments, stressing on their crucial role in Forest Lake’s success. It also spurs clients and customers to share the trust and satisfaction they experienced as they availed of Forest Lake’s services.

“I Am Forest Lake” validated the company’s commitment to fostering deeper emotional connections with their stakeholders. This was achieved by relating the personal success stories of employees and sellers and through testimonials that reflect on Forest Lake’s mission on families and communities. These, in turn, revealed the heart and humanity that lie at the center of any successful business.

“At Forest Lake, our success is built on the dedication of our employees, sales leaders and sellers, and the trust of our clients. Through ‘I Am Forest Lake,’ we celebrate the people who make our mission of care and service possible,” said Forest Lake president and CEO Alfred Xerez-Burgos III.

Excellence and loyalty

Among the many people who were honored at the event was Ruperto Rivera Jr., Group chief finance officer for Forest Lake. Rivera was awarded for his 20 years of service with the company, a tenure marked by excellence and loyalty.

Rivera expressed his gratitude for the recognition, saying, “As someone who has been part of Forest Lake for two decades, I am deeply honored to be part of this celebration. It reminds us all that our work is not just about numbers—it’s about people, families, and the legacies we help create.”

Forest Lake’s clients were equally jubilant as they spoke at the event about the positive impact Forest Lake’s services have had on families and communities.

Hailing the contributions of all these stakeholders is an act of gratitude on the part of Forest Lake.

“Our employees and sellers are the heart of Forest Lake,” HR director Jose Antonio Xerez Burgos said. “Their stories of perseverance and dedication inspire us to continuously improve and create a workplace where everyone feels valued.”

All in all, “I Am Forest Lake” empowered everyone in attendance to stay on track as they make Forest Lake not just a memorial park developer, but a “community built by people, for people.”

For more information, visit Forest Lake’s official Facebook page at fb.com/forestlakememorialparks and Instagram @forestlakememorialparks