IPI Center Done Rockwell expands with bigger vision and bolder access
Bigger in scale and bolder in vision, IPI Center Done Rockwell is poised to unlock new possibilities in the Queen City of the South.
This rising landmark by Rockwell Land and International Pharmaceuticals Inc. (IPI) has expanded to 3.6 ha from the initial 2.8 ha, enabling bigger retail spaces, ensure improved access, and even better value to businesses and investors. With this expansion, Cebuanos will enjoy a reimagined residential, workplace, and lifestyle hub, tailored to the city’s discerning professionals, families, and investors—while still embodying Rockwell’s signature approach to elevating everyday living.
A bigger, better masterplan
Building on the original blueprint and enabled by the 7,806-sqm expansion, the refreshed masterplan for IPI Center in Cebu City strengthens the offering of this well-integrated community, which will have residences, workspaces, and a three-floor retail area.
For one, the expansion will allow the opening of a new vital access point along Banilad Road—doubling IPI Center’s street frontage along one of the city’s prime thoroughfares. With access now available from both Pope John Paul II Avenue and Banilad Road, this greatly improves mobility for commuters and residents alike, while increasing visibility and smoother traffic circulation across the estate. Essentially, this new gateway will serve as the natural extension to the city’s commercial spine.
As it is, IPI Center already touts a prime and strategic location as some of the key establishments, institutions, and business hubs in the city are conveniently within a three-kilometer radius, ensuring easy access for future residents and locators here.
Curated for the community, future-proofed for investors
The expansion notably allows the addition of 10,000 sqm of gross leasable retail area—transforming IPI Center into a vibrant, walkable hub with dining, shopping, wellness, and essentials curated to reflect the evolving lifestyle preferences of Cebuanos. This thoughtful mix creates a neighborhood feel while upholding Rockwell’s signature lifestyle standards.
At the same time, a rich retail mix will benefit current and prospective investors. The enhanced access and doubled frontage will translate directly into higher foot traffic and greater tenant exposure, which are some of the key drivers for higher occupancy rates and rental premiums. Consequently, this will enhance long term asset stability and ensure stronger capital values.
IPI Center becomes one of Cebu’s most coveted residential addresses—and a vibrant destination for investments.
This is timely given the continued influx of investments in Cebu’s key sectors like IT and business process outsourcing (BPO), manufacturing, and tourism—evident in the rising demand for offices. Data from Colliers Philippines showed that in the first quarter, Cebu accounted for 36 percent or 20,000 sqm of total provincial office transactions.
“Cebu remains the most preferred office destination outside the National Capital Region, owing to its high availability of quality buildings, mature infrastructure, rich talent pool, and business-friendly environment,” Colliers said in a report.
Helping create an even more resilient investment climate in the province are its high quality offices, particularly those located in masterplanned mixed-use developments like the IPI Center.
Given Rockwell’s warm Cebu reception, the expansion signals continued growth—not just in infrastructure, but in quality of life and business. Last year, Rockwell and IPI already broke ground for Lincoln, the 53-story residential tower rising in the mixed-use community. It also launched in 2024, 1 Rockwell at IPI Center, the high-end developer’s first office building with spaces for sale and lease outside Metro Manila.
A collaboration rooted in legacy and vision
This momentum is being underpinned by the strong partnership between Rockwell Land and the Cebu-based IPI’s Wong and Castillo families. These partners are banking on their shared values, mutual trust, and aligned visions to bring to life a distinctly Rockwell development offering “refreshed city living” to affluent Cebuanos.
The expansion of the IPI Center clearly signals the partners’ shared commitment to shape Cebu’s skyline, bolster its economy, and enrich its urban living experience.
