Laguna: Priming a real estate juggernaut
Laguna has always been on the radar of national property developers.
The province attracts major manufacturing locators and is a preferred spot of those landbanking for future projects. Its ease of connectivity to Metro Manila has helped facilitate Laguna’s transformation into a prime property destination outside the capital region.
What makes Laguna stand out is the fact that it continues to perform well across all segments, from office, residential (vertical and horizontal), leisure, retail to industrial—a feature not all property hubs possess.
Strong appetite for horizontal
Horizontal (house-and-lot, and lot-only) projects remain attractive especially those in the Cavite-Laguna-Batangas (Calaba) corridor.
As of end June, lot-only projects in Laguna recorded take-up ranging from 40 percent to 100 percent, with upscale to luxury projects (P4 million and above per unit) accounting for more than two-thirds of the total take-up. This indicates that Laguna attracts demand not just from Calaba residents but also from Metro Manila-based investors.
Average lot prices in Laguna reached P18,000 per sqm in 2024, appreciating 6 percent annually since 2016.
The steady inflow of remittances ensures stable demand for residential end-use. It helps that South Luzon accounted for nearly a fifth of total Filipinos deployed for overseas employment in 2023, according to the Philippine Statistics Authority (PSA).
The appetite for lot-only projects is strong, and we believe that demand is coming from both end-users planning to build their houses in the future, and investors banking on the projects’ price appreciation potential.
Besides these, the sustained take-up for lot-only projects may be attributed to greater push for sustainability; rising demand for bigger and more open spaces; and improving road network to and from Metro Manila. Colliers also believes that lot-only developments that have been posting sustained price increases are seen as viable options given the declining condominium yields in Metro Manila.
A preferred site for H&L
Colliers sees Laguna as an attractive option among investors and end-users who plan to live and invest in less dense communities, given its proximity to Metro Manila. It also continues to corner interest from national players that are targeting demand for horizontal projects.
H&L take-up in Laguna is one of the fastest across the country, ranging from 54 percent to 100 percent—despite the developments here being among the most expensive in Southern Luzon.
Strong take-up for lot-only projects
Upscale and luxury lot-only projects in Laguna are also faring well, with prices ranging between P9,000 and P58,000 per sqm.
Residential lot-only projects in Laguna have also seen strong take-up, ranging from 40 percent to 100 percent as of Q2 2025. We project this strong appetite for lot-only developments being sustained over the long term.
Sustainability is key
Our most recent Colliers poll showed that more than 90 percent of our respondents believe that having green and sustainable features is important in purchasing a residential unit.
Close to 100 percent of our respondents said that greener and more open spaces are preferred when buying a residential unit. Colliers believes that the popularity of these sustainable features is indicative of shifts in buyers’ preferences, partly shaped by the impact of COVID-19.
In our view, more developers should continue integrating these features into their developments. The need for more open and greener spaces was highlighted by the pandemic and we see these sustainability features being a key requirement of buyers these days.
Email the author at Joey.bondoc@colliers.com
