MOA: The Philippines’ first true experience-centered city

Discover a new era of urban living at the Mall of Asia Complex—where SMDC residences are thoughtfully woven into a vibrant ecosystem of retail, business, entertainment, and international events, offering a lifestyle that's both dynamic and effortlessly connected. —CONTRIBUTED

Historically, cities have been built around commerce, governance, or industry. Today, however, the most dynamic cities are being built around experiences, where business, leisure, culture, and daily life move in a seamless flow.

Leading the transformation

The Mall of Asia (MOA) complex is leading this transformation in the Philippines.

Across a single district, MOA integrates experiences that once existed in separate pockets of a city: global trade exhibitions hosted at SMX and soon at SMXCITE, major concerts and sporting events at MOA Arena, luxury stays at Conrad Manila, and everyday leisure across retail, dining, and waterfront spaces—all within walkable reach.

Business conferences no longer happen in isolation from leisure. Delegates can move from an international trade show to a bayside concert within the same day. A family weekend blends shopping, seaside dining, and live entertainment without crossing districts. Commerce, culture, and connection coexist, creating a self-reinforcing cycle of activity and value.

SMDC’s Ice Tower Residential-Office is your gateway to year-round access to business events, networking, and higher rental potential. —CONTRIBUTED PHOTOS

Most advanced trade, exhibit venue in PH

This convergence is being further accelerated with the development of the SMX Center for International Trade and Exhibitions (SMXCITE).

Rising within the MOA estate, SMXCITE will be the largest and most advanced trade and exhibition venue in the country, accommodating up to 18,000 guests. With sustainability-driven design and versatile world-class facilities, SMXCITE positions MOA as Metro Manila’s most important platform for global conventions, exhibitions, and major business events.

With integrated ecosystems that combine living, working, and leisure, the MOA district sets the standard for what tomorrow’s cities should look like.

Connected lifestyle

SMDC’s residential projects are built right into MOA’s growing ecosystem.

Ice Tower Residential-Office, located beside SMXCITE, is designed for today’s new way of living, where work and home often share the same space. Units come fiber-connected and ready for either personal or business use, with co-working areas, meeting rooms, and easy access to MOA’s commercial and events hubs.

Sail Residences offers a daily waterfront lifestyle just steps from the city’s energy, while Shore 3 Residences creates a private, resort-style community in the middle of everything.

Live where innovation, access, and comfort coexist—without ever leaving your neighborhood.

This is urban orchestration in action—where work, leisure, culture, and everyday living come together naturally. At MOA, everything you need is connected, making the experience of city life smoother, richer, and closer to home.

As global trends continue to favor proximity, mixed-use ecosystems, and experience-first living, MOA stands today as the Philippines’ most complete realization of this future.

Those who live and invest here are not waiting for a new model of urban life to arrive. They are already living it.

Learn more about SMDC’s developments within the MOA complex by visiting www.smdc.com or calling (+632) 8858-0300