Shang Properties makes indelible mark in premium property segment
The luxury property market has been on the rise in the Philippines. Today, this segment has been a significant growth driver for Philippine real estate amid a sustained demand.
“Luxury residential properties have seen a remarkable surge in popularity, leading to significant appreciation in market value,” said real estate service provider Knight Frank of Manila in an outlook report on the Asia Pacific region in November 2024. “This growth is largely driven by high pre-selling prices of under-construction projects, reflecting investor confidence in the resilience of the luxury property segment despite rising interest and mortgage rates worldwide.”
It noted that local wealth creation has supported growth, and developers are answering the demand with an increased supply of luxury real estate.
Resilient, stable
Real estate has traditional advantages. It is, for one, resilient. It’s also a proven hedge against inflation. And capital appreciation further cements its appeal as a long term investment.
Luxury properties further offer distinct assurances. As architectural statements in prime locations, they grant residents access to a city’s finest offerings while sparking admiration among onlookers. They provide an elevated lifestyle through meticulously curated amenities and exclusive living spaces.
Finally, these buildings are built to last, crafted with superior materials and maintained by expert property managers.
In a market enjoying a strong demand—as Knight Frank noted—countless brands are entering the thriving luxury segment. Yet, only a few can credibly deliver on these promises, supported by an established portfolio.
Defining the high life
Among these trusted names is Shang Properties Inc., a luxury developer whose work continues to transform skylines and define the high life.
In its tireless pursuit of luxury, Shang has navigated the demands of buyers and investors across decades.
As such, the niche builder has come up with residences that their owners can be proud to pass on. The company has partnered with the world’s best architects and designers to erect awe-inspiring buildings, and to curate dwellings that reach the zenith of fine living.
On top of all that, the developer always wants buyers and investors to get a great deal when they choose its luxury addresses.
It proudly looks back at its connection to the “Shang” legacy in the hospitality industry with vacation-like experiences within hypersized amenity areas. It has elegant swimming pools and function rooms, and many thoughtful additions reflecting the times.
Finally, the brand locates itself in prime locations. They come with post-code envy; proximity to top-tier shops, schools, hospitals and workplaces; and capital appreciation.
Luxury portfolio
Just look at The Shang Grand Tower and Aurelia Residences—unmissable structures in prestigious places like Makati and BGC.
In Pasig City, it will soon deliver trendsetting apartments through Laya by Shang Properties. And who does not know One Shangri-La Place, a famous residence in Mandaluyong? And, in Cebu City, outside Manila, Shang is pioneering luxury living through Shang Bauhinia Residences—carving out new opportunities to further grow the luxury market.
The body of work speaks for Shang Properties—the body of work is luxury.
