Signature Series: Crafting stories through a legacy of premium communities
Many Filipinos’ priorities have shifted. While space and amenities matter, their genuine desire is for a home that feels intentional, a neighborhood that aligns with their pace, and an address that tells their story long after signing the deed.
Signature Series by SM Residences offers this, representing a local premium brand that is confident, rooted in generational values, and shaped by the daily rituals of hardworking families.
From first milestones to legacy
Over the years, the SM Group has been part of many personal milestones: From weekend mall visits, to acquiring a first condo outside the family home, to purchasing a starter investment unit in a developing business district.
The Signature Series program builds on this legacy, aiming to serve homeowners who have built careers, raised families, and now seek a residence that reflects their accumulated stories. They desire a family-friendly address that their children will continue to cherish, and in a community that ages gracefully alongside them.
SM Prime leaders describe Signature Series as their solution to the market’s lack of “premium primary residential” options, where long-term quality and careful planning set the standard.
Landmarks in the south and the center
At the heart of the vision lies the 284-hectare estate in Muntinlupa.
SM Prime Holdings Inc., through Signature Series, has committed an initial budget of P25 billion to shape this vast property into a premium, sustainable community of residential clusters, neighborhood retail, civic spaces, pocket parks, and an ultra-luxury village.
In parallel, Signature Series prepares its move into Makati City. SM has disclosed that a strategic partnership is being forged for an ultra prime site in the city’s luxury residential enclave, setting the stage for a new address that is near the country’s financial core.
This Makati project aims to serve high-net-worth families seeking privacy, heritage level architecture, and the everyday convenience of a central address in a land-scarce district.
Design that listens to daily life
The brand’s promise highlights “thoughtful living” with choices that support daily routines, including expansive windows for slow mornings, spacious circulation areas, and inviting dining/living spaces for relaxed conversations. Amenities focus on wellness and connection, including a greenway loop, and country club facilities.
These spaces are designed as a backdrop for daily life at school and work, for gatherings, and for quiet dusk walks.
Redrawing the premium map
Signature Series makes a significant mark, initially securing over 400 ha, including 300 ha in Metro Manila across areas such as Muntinlupa and Makati.
This major entry into the premium and luxury market impacts industry standards, urging competitors to elevate design, experience, and community planning. It aligns with strong demand for larger, amenity-rich homes that support wealth strategies, blending global luxury concepts with Filipino family life.
What premium living feels like
Premium, in this context, is experienced in the comfort of arriving at your village gate and sensing the day brightening slightly. It shows in a welcoming lobby that feels natural, in staff who remember names and routines, and in pathways where children can play safely while adults can relax between deadlines.
Inside the home, premium living feels like materials that will acquire character over the years rather than simply wearing out. It feels like layouts that adjust as children grow, as careers shift, as parents or relatives move in. It is the comfort of a property management team that treats the estate as long-term stewardship rather than a short-term project.
Homes that leave an imprint
Years from now, young adults will walk through these villages, drive along these tree-lined roads, and stand on balconies that once existed only in their parents’ imagination.
By then, their addresses will carry a quiet kind of prestige, the kind that rises from consistent care and intentional design. By claiming those spaces as home, they will live within the imprint of today’s decisions, and their own signatures will continue the story.
The author (www.ianfulgar.com) is a leading architect with an impressive portfolio of local and international clients. His team elevates hotels, resorts, condominiums, residences, and commercial and mixed-use township development projects. Ian’s innovative, cutting-edge design and business solutions have garnered industry recognition, making him the go-to expert for clients seeking to transform their real estate ventures.
