The architecture of opulence
Building a sense of opulence into people’s perception of a brand is no small feat, especially with expectations shifting and competition rising.
Yet in its fervent and tireless pursuit of luxury, Shang Properties Inc. has created sophisticated landmarks that have transformed both cityscapes and lifestyle standards since its founding in 1987.
Today, its upscale retail spaces, offices, and residences are integral to the cities we know. An excursion in the capital would hardly feel complete without a visit to the posh Shangri-La Plaza Mall along Edsa, gazing up at the imposing Enterprise Center in Makati’s central business district, or experiencing the allure of Shangri-La the Fort in Bonifacio Global City.
An inspiration and aspiration
Shang Properties entered the residential condominium market in 2002. Since then, homebuyers have held its developments in high regard—as “forever” homes that inspire aspiration and whose appeal endures across generations.
Its condominium portfolio includes, among others, The Shang Grand Tower, Shang Salcedo Place, The Rise, One Shangri-La Place, and Horizon Homes. Beyond their architectural beauty, these developments have stood out for the innovation they bring to urban living, the excellent service they uphold, and the practical advantages they continue to offer residents.
Determined to raise the bar even higher, Shang Properties is expanding its portfolio with new premium developments namely Haraya Residences and Aurelia Residences, both in partnership with Robinsons Land Corp., as well as Shang Bauhinia Residences in Cebu City.
Premium additions
Haraya Residences, located in the emerging Bridgetowne Destination Estate, was curated to look like “vertical gated village for the modern era.” Aurelia Residences, meanwhile, offers “the art of elegance” in Bonifacio Global City. The first project offers 558 one- to three-bedroom units in its initial South Tower, while the latter delivers 285 bespoke three- to four-bedroom units.
In Cebu City, Shang Bauhinia Residences sets “a new standard in luxury living” with 1,069 units. It has typical units—studio, one-bedroom and two-bedroom—and the revolutionary Signature units in two- and three-bedroom configurations.
All units guarantee the Shang touch, characterized by elegance and comfort in the details, big and small. Best-in-class amenities likewise beckon—as expected of a builder that continues the Shang legacy in hospitality.
Challenging conventions
At Shang Bauhinia Residences, the amenities challenge conventions as much as the residences. The Clubhouse, accessible to all residents, is a 4,015-sqm amenity hub that has a pool, a garden, a gym, a library and a cinema. Apart from that, the Sky Lounge perched on top of the tower is an exclusive space for Signature residents. It has its own pool, a sauna, and a massage room, among others.
Haraya Residences has an expansive space for outdoor amenities, at 2,500 sqm. These include swimming pools, a Jacuzzi, The Veranda, The Lawn and garden areas. It has a gym and a sauna, too, among indoor amenities. Aurelia Residences, meanwhile, allots over 5,000 sqm of space to amenities, including a 40-m resort pool, a Jacuzzi, a sauna, a gym, lounges and a cinema.
Notice how Shang Properties recognizes dwellers’ many needs and wants in the amenities, including the traditional like rest, fitness and socialization, and the emergent, like productivity and personalization.
Accessibility and opportunity
Of course, the thoughtful design at Shang Properties also includes location, ensuring accessibility and opportunity for growth.
Aurelia Residences is in BGC, a business and retail mecca with some of the highest property values in the country. Bridgetowne Destination Estate, the community where Haraya Residences rises, is in the vibrant C5 growth corridor and is a modern neighborhood in the making.
Finally, Shang Bauhinia Residences is on Gov. Cuenco Avenue corner Bauhinia Drive, right beside Cebu IT Park. Exclusivity comes to mind for Cebuanos when they hear Bauhinia Drive, and yet this project is close to urban conveniences, from shopping centers and workplaces to schools and hospitals.
A leader of luxury
Shang Bauhinia Residences, Haraya Residences and Aurelia Residences all exemplify what has turned Shang Properties into a leader in luxury. They are each thoughtfully designed to transform skylines and raise standards in city living, whether in spaces or experiences.
These Shang vertical communities are carefully crafted by the best in the industry worldwide to ensure that residents feel their home is specially made for them—opulent spaces they can truly come home to.
