The three-day passage of BRAND CON 2025 from vision to legacy
Every enduring brand begins with a purpose that defines its story and directs its growth. BRAND CON 2025 brings together those who build with intention in a three-day convergence that deepens insight, strengthens practice, and renews the drive to create brands with lasting impact. From November 11 to 13, 2025 at Newport World Resorts, the event gathers the most influential voices in branding to share insight, expertise, and experience in an environment that celebrates both creativity and discipline.
The convention opens on November 11, with a focus on vision and identity. BRAND CON CEO and Founder Bingo Soriano leads the official opening, setting the tone for a program that blends principle with practice. Department of Trade and Industry Secretary Ma. Cristina A. Roque delivers the keynote message, followed by Laura Ries, globally acclaimed strategist and author, whose address explores positioning as the cornerstone of brand strength. The discussion continues through a live podcast session featuring Laura Ries, Bingo Soriano, RJ Ledesma, and brothers Ray and Eddie Acedera, giving audiences a front-row view into the evolving conversations shaping modern branding.
Afternoon sessions deepen the narrative through insights from Issa Baron of Good Thinking, Paco Magsaysay of Carmen’s Best, Grace Dimacali of Cafe Mary Grace, and Toni Potenciano-Abesamis of And A Half and Kodawari. Together, they trace the journey of how brands find their voice, build character, and communicate through design.
The following day on November 12 focuses on strategy and market connection. Brand builders step into discussions led by Vic Icasas of Hit Productions, who explores the role of music and sound in shaping recall and emotion. RJ Ledesma follows with a session on product and service synergy, using Mercato as a living example of community-driven entrepreneurship. Insights continue with Ryan Cruz of Yushoken and Mendokoro, who reflects on the discipline behind growth without compromise. The day unfolds with thoughtful perspectives from Peggy Pilapil-Lasa of Papemelroti, Zonito Tamase of M2, and Andy Gregorio of Lorins, each revealing how heritage and innovation work hand in hand. Surrounding these sessions are interactive brand showcases and partner breakouts from organizations such as GCash, Google, UB Negosyante, and Esquire Financing, where participants discover practical tools to scale their vision.
November 13 turns its lens to promotion, technology, and people as the enduring pillars of brand longevity. The morning opens with Melvin Mangada of TBWA–Santiago Mangada Puno and Norman Agatep of Grupo Agatep, who present the dual craft of advertising and public relations in shaping public trust. The conversation evolves with Bryan Yap of RGC and Cris Mananquil of Backstage Manila, who explore how events and influencer marketing strengthen authenticity and engagement.
As the digital landscape expands, Miko David of David & Golyat discusses data fluency and artificial intelligence as drivers of meaningful reach. The spotlight then turns to the human element, as Maan Sicam and Jo Endaya of Happy Helpers share the story of culture and compassion as the foundation of every lasting brand. Closing discussions feature Charlie Villasenor of PASIA and Raymund Aaron of Sabanana Chips, who detail the importance of process, supply chain, and production as the quiet engines of consistency. The three-day journey concludes under the guidance of Bingo Soriano, who closes BRAND CON 2025 with a message that celebrates Filipino ingenuity, resilience, and collaboration.
Be part of BRAND CON 2025 and experience three days of insight, strategy, and inspiration with ticket rates starting at PHP 4,799. Exclusive group and cooperator rates are available for those who wish to invest in collective growth and learning. Visit brand-con.com for full details on registration and access packages.
For more information on BRAND CON 2025 and Newport World Resorts, visit brand-con.com and www.newportworldresorts.com. Follow BRAND CON on LinkedIn and @newportworldresorts on Facebook, Instagram, and TikTok. Join Newport World Resorts Viber Community at https://newportwr.com/nwrvibercommunity for exclusive updates. Every visit is made more rewarding with an Epic Rewards membership, download the Epic Rewards Mobile App for free at the Apple App Store and Google Play Store.
