Why the savvy are betting big on Philippine real estate
Amid volatilities, the well-informed see opportunities where others see risk.
They view market shifts as opportunities, signaling them to reassess, reallocate, and innovate.
Challenges become catalysts for new prospects, proving the age-old adage that fortune favors the bold.
Window of opportunity
Such can also be said of savvy property investors who are seizing this moment.
Despite reports of oversupply and weak demand in Metro Manila’s condominium market, experts and discerning buyers see a rare chance. The current landscape allows them to invest in emerging premium neighborhoods, expand outside the capital, or acquire prime properties within Metro Manila.
The reported oversupply, after all, is not a blanket issue affecting the entire industry, but rather localized, said Professor Enrique M. Soriano III, executive director of W+B Advisory Group.
“Certain pockets of Metro Manila, particularly in the mid-market and investor-driven segments, have seen a surge in unsold units. However, this does not reflect the broader health of the property sector, which continues to see strong demand in other segments—such as horizontal developments, luxury residences, and emerging secondary cities,” Soriano explained.
Timing is everything
Soriano, along with banking and property experts, highlighted the cyclical nature of the industry.
Historical trends show that the Philippine property sector has weathered crises—from the Asian financial crisis of 1997 and the global financial crisis of 2008 to the COVID-19 pandemic, among others. Each time, it followed the same pattern: downturn, recovery, expansion, then correction. This underscores real estate’s long term value and appreciation.
Today’s cooling phase therefore offers a strategic entry point for investors. Purchasing property now allows you to secure an appreciating asset under favorable conditions, positioning buyers for substantial gains when the cycle turns upward again. Now is no doubt one of the most advantageous periods to invest in Philippine real estate.
Right projects, reputable developers
However, success depends on choosing the right projects by reputable developers.
In Metro Manila, select well-located mixed-use developments maintain strong long term value despite the prevailing supply narrative. Such projects benefit from sustained demand, making them resilient investments poised for appreciation over time.
One example is The Observatory, a 4.5-hectare mixed-use complex by Federal Land NRE Global Inc. (FNG), the powerhouse partnership between Federal Land Inc. and Japan’s Nomura Real Estate Development Co. Ltd.
Rising in Mandaluyong City, it places future residents near the Ortigas, Makati and Bonifacio Global City business districts—catering to professionals and families seeking accessible, convenient, and modern living spaces. It further distinguishes itself through its premium location; comprehensive offerings comprising residences, offices and retail hubs; and panoramic vistas of Metro Manila’s skyline.
Suburban shift
For those seeking a different pace, suburban real estate is gaining momentum.
With hybrid work models reshaping lifestyles, more buyers are venturing beyond Metro Manila in search of greener surroundings, and masterplanned communities. It’s not a mere fallback, but rather a deliberate decision to pursue healthy, modern lifestyles.
Offering more spaces, better air quality, improving infrastructure and increasingly sophisticated communities, the suburbs are no longer just bedroom towns. They’re also emerging as self-contained hubs where people can live, work and thrive without needing to compromise on modern comforts.
This makes it ideal for young families eyeing to live in safe and conducive spaces, retirees wanting the familiarity of living in a house, and investors looking forward to tomorrow’s suburban havens.
A sound investment
Whether you’re drawn to the metro’s dynamic energy or the laidback charm of the suburbs, a sound property investment with a reputable developer secures long term growth while enhancing your lifestyle.
City condominiums, after all, offer connectivity and immediate rental potential, while suburban properties can similarly provide long term value appreciation, expansive living environments, and a more balanced lifestyle.
Ultimately, the decision comes down to what fits your needs—be it work-life balance, capital appreciation, or consistent rental income.
One thing is clear—the current market presents a unique opportunity, but these conditions are fleeting. Soon, prices and financing options will shift, making today the right time to invest in Philippine real estate. As they say, the best deals are sometimes made when others hesitate.
