Why weekend markets are winning over Filipinos
We all know that “malling” is a national pastime in the Philippines.
We don’t go to malls just to run errands. We go to unwind, escape the oppressive weather, or meet up with friends.
Weekend markets
These days, however, a different kind of shopping hub is becoming more popular among Filipinos. Weekend markets continue to pop up in cities across the country, drawing shoppers young and old and becoming a preferred shopping and dining option for many.
Evolving from the traditional talipapa, the small open air market found in barangays, weekend markets have grown from simple food hubs offering fresh produce and local food items into fairs that feature art, handcrafted products, and artisanal goods.
They have become a platform for many, from farmers and organic produce growers to local makers and artists, especially those who choose to produce in small batches or have yet to establish their own physical shops.
Homegrown enterprises
Weekend markets play a fundamental role in helping micro and small business owners.
Makati’s popular Salcedo and Legazpi weekend markets, for example, have served as a launchpad for many home-based enterprises. Here, microentrepreneurs are given a chance to do business, especially when opening a permanent physical shop is not yet practical.
For entrepreneurs, these two-day marketplaces also allow them to test new products, gain insights into what buyers actually want or need, and identify which products are popular and profitable. They encourage local economic growth and help create jobs within the community, without forcing local makers to fork out huge amounts of money.
Communal unity
More than providing additional food and shopping options, weekend markets encourage communal unity.
Bonifacio Global City’s Art Mart, for instance, brings independent artists and makers and shoppers together in the best way possible. It always triggers excitement when you actually meet and chat with the person who shaped the ceramic mug you’ll be using for your coffee every morning, or the one who sewed the leather bag you’ll be lugging around every day.
Consumers discover the story behind their purchases, whether it’s a beaded bracelet or a small painting, making the items more meaningful. Makers get to meet and even foster relationships with those who get hold of their creations. This inspires creativity as well as appreciation for locally made products.
Weekend markets, no doubt, make shopping a more personal experience.
A revival of districts
Older and somewhat overlooked districts get a revival by way of weekend markets, too.
Escolta Saturday Market, for one, brought fresh energy to Escolta Street, once hailed the “Queen of Manila’s Streets” before it fell into neglect in the ’70s as businesses migrated to newer, more modern districts like Makati.
First United Building, a gorgeous heritage Art Deco structure along Escolta Street, is now home to local independent makers and artists who regularly hold street fairs.
Finishing touch
Many property developers adopt the “live-work- play-study” concept in the neighborhoods that they create.
But what can be a nicer finishing touch to this concept than weekend markets which encourage convenience? When residents can leave the house for only a few minutes or are unable to drive to the mall, these popup fairs can be a sort of lifeline.
Weekend markets may not replace sprawling shopping malls but these offer unique experiences for the entire community. Here, local and home-grown businesses, neighbors and visitors come together, one Saturday and Sunday at a time.
