Wilcon Depot P. Tuazon strengthens retail giant’s metro presence
Following successful launches in the provinces, Wilcon Depot made a grand return to Metro Manila with the opening of its newest Do It Wilcon (DIW) store in P. Tuazon, Cubao on March 28.
The store is Wilcon’s 11th store in Quezon City, a commitment to bringing high quality home and building solutions closer to customers in the capital, where demand remains high.
“As to be expected in a highly urbanized area like Cubao, the pulse of P. Tuazon is all about movement, ambition and progress. And as we add another store to this community, we do so with a renewed commitment—not just to innovation, but to sustainability,” Wilcon Depot president and CEO Lorraine Belo-Cinchochan said during the grand opening.
“Wilcon is here to support the city’s efforts in building a future where urban development and sustainability go hand in hand,” she added.
DIW P. Tuazon, which is open daily from 8 a.m. to 7 p.m., is strategically located in one of Quezon City’s busiest districts—a place that has long been known for its diverse residential and commercial developments. This newest branch will provide jobs and create other opportunities, driving the economy and community life upward.
At the launch, Belo-Cinchochan was joined by Wilcon executives, media partners, local government officials, suppliers and distinguished guests.
Empowering communities
The 102nd branch of the Philippines’ leading home improvement and construction supply retailer further highlights Wilcon’s devotion to its pledge of empowering Filipino communities with high quality, innovative and future-forward solutions beyond its #FlyingHighTo100 goal.
At the new DIW location, Wilcon will provide every household, contractor and builder with its signature range of premium products and top tier services, all laid out for the ease and comfort of customers.
The store will house an extensive selection of construction materials, furniture, appliances, home improvement essentials and DIY solutions. The inventory includes exclusive and in-house brands, such as Pozzi, bathroom solutions with premium designs and functionality; Hamden, high quality kitchen solutions for every home; Alphalux, energy-efficient lighting solutions for modern spaces; and Kaze, appliances designed to promote a healthier home environment.
Look nowhere else for brands like Hills, reliable construction and electrical power tools; P.Tech, household necessities for everyday living; Nobizzi, stylish and sophisticated home finishing options; Grohe, Kohler, Franke, for premium kitchen and bathroom solutions; and Rubi, essential tools for tile installation and home renovations.
ABCDE+
In conjunction with the store opening, Wilcon Depot proudly introduced ABCDE+, a groundbreaking program exclusively made for industry professionals.
The initiative essentially brings Wilcon brick-and-mortar stores’ well-known ABCDE Lounge feature online, further affirming the brand’s leadership in offering shopping experiences through various touchpoints.
Available through the My Wilcon App, downloadable from the App Store or Google Play, ABCDE+ offers a seamless and rewarding shopping experience for architects, builders, contractors, designers, engineers and other professionals in the construction and design fields.
ABCDE+ members can access exclusive perks. The advantages include special discounts on selected Wilcon products, priority rewards, early access to promotions and a streamlined digital shopping experience.
For more information about Wilcon, visit www.wilcon.com.ph or follow its social media accounts on Facebook, Instagram, and TikTok. You can also subscribe to and connect with Wilcon on Viber Community, LinkedIn, and YouTube
