Wilcon Premier raises the bar for inspired homebuilding in Subic
As the year draws to a close, Wilcon strengthens its presence with the significant opening of the first Wilcon Premier in the Subic Bay Metropolitan Authority (SBMA) on December 19.
Established within the scenic landscapes and commercial progress of the Subic Bay Freeport Zone, this expansion is intended to catapult the region’s growth and development. It’s an inspiring finale that not only concludes the year but also welcomes a new beginning.
Curated, specialized
The “premier” format augurs good things for builders and residents in the area. It suggests a curated, possibly larger or more specialized sections. This all-in-one place format is ideal for professionals handling diverse construction needs that range from structural materials to the finishing touches.
Professional builders and regular homeowners can then expect only high-grade, practical solutions and construction materials. This strategic location is ideal for nearby homeowners and property owners, offering quick access to supplies to keep projects on schedule.
Soft opening
On December 17, ahead of the official grand opening, a soft opening was held with SBMA Chairman Eduardo Jose L. Aliño, SBMA directors and administrators, and Wilcon Depot chairman emeritus Dr. William Belo. The event marked the official launch of the country’s first ever Wilcon Premier Outlet Depot.
Guests were given an exclusive tour of the store, showcasing premium selections of tiles, sanitarywares, construction materials, plumbing solutions, living room furniture, tools, appliances, and more—perfect for upcoming home-building projects within SBMA.
The celebration featured a ribbon-cutting ceremony, a photo opportunity, a shared meal, and exciting discussions about the future of the newest Wilcon branch.
Building on the momentum of the soft opening, the official grand opening of the Wilcon Premier Outlet Depot was held two days later. To mark this major milestone, Wilcon Depot president and CEO Lorraine Belo-Cincochan and SEVP-COO Rosemarie Bosch-Ong, together with local government unit (LGU) officials, industry partners, and media representatives, joined the celebration.
Meaningful connection
In her remarks, Bosch-Ong shared that Wilcon resonates with the city and aims to create a meaningful connection for the community.
“We are here to provide the foundation and the finishing touch for your dreams. We bring you products that are as dependable and resilient as the people of this community,” Bosch-Ong said.
In addition, Belo-Cincochan recognized the common difficulties in property development, and overcoming such hurdles becomes a goal.
“We know that building, renovating, or even just tackling a repair can feel overwhelming. It’s a journey full of decisions. That’s why we exist. Wilcon Depot is here to be your genuine, trusted partner,” Belo-Cincochan said.
Wilcon’s direction is clear and determined with its new settlement in SBMA. With the site’s flourishing infrastructure and thriving tourist sites, the company recognizes that a depot offering a wide array of high-grade, high-quality products is a top priority for maintaining the prospering economy.
Surrounding municipalities, businesses, and homes can find diverse home improvements and have the items delivered and installed without the need for extended travel. In this way, Wilcon also promotes sustainability by reducing travel time and minimizing transportation expenses.
Economic boost
On top of this, many anticipate a job creation and economic boost with the opening of Wilcon Premier in Subic. Wilcon has long embraced the practice of hiring locals thus opening up employment opportunities for the local community.
SBMA chair Eduardo Jose L. Alino said, “First of all, we’re putting out a project, we will build about 6,000 (housing) units… This is for the employees and for the stakeholders, and we are also putting up dormitories for the freeport workers…It will benefit not only Wilcon, but also the people living here.”
Building big ideas doesn’t stop here. Wilcon will use this milestone as a springboard to develop even more innovations with every step toward the top. Its commitment to the Filipino home improvement industry remains steadfast and uncompromised.
Whether in need of tiles, sanitaryware, plumbing, furniture, home interiors, building materials, hardware, electrical supplies, appliances, or other do-it-yourself items, the Wilcon Premier in SBMA is the way to go. Open daily from 8:00 a.m. to 7:00 p.m.
You can visit the store at Sampson Road, Central Business District, Subic Bay Freeport Zone, or explore products online via shop.wilcon.com.ph.
For more information about Wilcon, visit www.wilcon.com.ph; follow its social media accounts on Facebook, Instagram, and TikTok; subscribe and connect via Viber Community, LinkedIn, and YouTube; or contact the Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries
