Alex Eala and Locally: Champions for the Filipino Youth
Pinoy tennis powerhouse Alexandra “Alex” Eala teams up with emerging megabrand Locally to champion the Filipino youth in an exciting marketing campaign to reignite resilience, optimism and positivity among the country’s future movers and shakers.
Alex at only 20 years old has become a global tennis sensation and a beacon of pride for the Philippines. Reaching the semifinals of the 2025 Miami Open, the finals of the Eastbourne Open, and becoming the first Filipino to crack the WTA top 100 (No. 56 in June 2025)—she has opened up a world of opportunities for young people everywhere especially in the Philippines, where role models for discipline, perseverance and determination are in limited supply.
Launched in 2015 by NutriAsia, one of the Philippines’ leading food companies, Locally Blended Juice Drink proudly showcases the richness of Filipino fruits—tamarind, calamansi, dalandan, and more—sourced from local farms across the country. Packed with antioxidants, vitamins, and minerals, Locally captures not just the unique flavors of the Philippines but also the spirit of a generation that’s energetic, vibrant, and proudly Filipino.
This makes the partnership with tennis sensation Alex Eala a perfect fit. Like Locally, Alex represents the best of Filipino youth—passionate, driven, and globally competitive, yet deeply rooted in local pride. Together, Locally and Alex embody the potential of the new generation: healthy, bold, and ready to show the world what being proudly Pinoy truly means.
“We at NutriAsia are proud to embark on this meaningful partnership,” said Nutriasia President and COO Angie Flaminiano. “We sincerely thank Alex for aligning with our vision and for bringing her inspiring story to Locally, a brand that champions Filipino excellence and celebrates the strength and potential of our youth.”
“I feel incredibly honored to be partnering with Locally, a brand that proudly represents Filipino roots and values,” Alex shared. “Through this collaboration, I have the opportunity to extend my passion beyond the court and connect with the Filipino youth. I hope our partnership inspires them to stay focused, persevere through challenges, and keep chasing their dreams with resilience and heart.”
Fuel Your Ace with Locally, the upcoming campaign featuring Alex Eala will be unveiled in the coming weeks. Check out Locally on Facebook to know more.
