Customer First
Five of the world’s greatest marketing thought leaders stress the importance of customers, customer brand…
As economic uncertainty strains household budgets, consumers are becoming more selective about where they put…
Banks have traditionally divided clients into categories: consumer, entrepreneur, affluent and corporate. Life, however, is…
For decades, the formula for a mall was fairly straightforward: Put as many things as…
Editor’s Note: Customer First is the Philippine Daily Inquirer’s special section devoted to promoting customer…
The customer may not always be right but, for businesses, responding to their needs and…
