Biz Buzz: Lazada jumps on AI bandwagon

Global e-commerce company Lazada is the latest entity to jump into the artificial intelligence bandwagon with the launch of Al Lazzie, its new virtual shopping assistant.

AI Lazzie is the improved (or should we say the AI-enhanced) LazzieChat, the AI chatbot rolled out by Lazada last year.

We’re referring to the colorful mascot donning the signature blue Lazada t-shirt that greets users whenever they open the mobile app.

This time, it is optimizing the power of AI to make the online shopping experience more enjoyable for everyone.

“From the consumer perspective, it’s more about how we can provide a more engaging, more interactive user experience,” Howard Wang, the Lazada Group’s chief technology officer, told Biz Buzz.

Unveiled at a media event held recently in Singapore, AI Lazzie is the interactive personal shopper providing tailored assistance to users and sellers round-the-clock.

Al Lazzie has four distinct features. It offers personalized shopping recommendations based on the user’s preference or purchase history as well as unlocks best deals and vouchers to save money.

The AI-powered tool allows users to try different types of clothes using select virtual models and recommend clothing sizes based on the AI model.

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Aside from generating a product listing highlighting key product features, AI Lazzie is also summarizing product reviews to make informed purchasing decisions.

With these latest app upgrades, what’s next for Lazada?

“We want to continue to see the shopping experience, making it more fun for shopping on Lazada and also give the users more relevance to the best product that we can offer,” Wang said.