Marketing Pulse

Cebu’s tourism boom goes off the beaten path
Leaders should stress-test the core business before the market does

Price is the only P that can break you

Stop selling certainty: The case for assumption-driven leadership
When assumptions become liabilities
4 ways to build a feedback system that actually listens
US gives PH add’l sugar export quota
Futuristic robot factory to rise in Batangas
Evolution of competitive identity
Electrified vehicles take the fast lane in the Philippines
FEATURED POSTS
BPI, DMCI Homes simplify payments
US troops hit Taliban lair
SC: Congress can’t bloat President’s budget