Knotted charms for good fortune
COS celebrates the 2025 Lunar New Year and Year of the Snake, a time for fresh beginnings, renewal, and opportunity, with a campaign highlighting new energy and good fortune. The collection features limited-edition bags, bag charms, and a capsule of seasonal ready-to-wear pieces in a fresh color palette.
Four repurposed leather bag charms sit at the heart of the collection, merging modern design with traditional knots, each welcoming new possibilities for the year ahead. The charms feature handmade decorations, each a little different from the next–elements that form the true essence of individuality. Mini bags in leather or suede complement the charms, which can be mixed and matched based on favorite color combinations or individual sentiments.
The Cross knot is associated with good fortune, bringing prosperity and new beginnings, complemented by Yellow Jade, symbolizing a long life. The Peace knot represents peace and harmony, while its Clear Quartz stone is believed to have healing properties and amplify positive energy. The Ice Blossom knot is thought to turn dreams into reality, and the Jade is believed to attract wealth, success, and love. Finally, the Double Ear knot symbolizes a union of two people, with the Rose Quartz pairing representing all forms of unconditional love.
Continuing to celebrate the renewal of life, COS offers a capsule collection of ready-to-wear pieces that embrace spring’s vibrant and lively hues inspired by the harmonious coexistence of elements found in nature, where new life begins. Collection highlights include soft knitwear, tailoring, and accessories.
Alongside the collection, COS is collaborating with Chinese artist Amber Chen this Lunar New Year, showcasing pieces from Chen’s work, The Unwrapped-Wrapper. Her intricate handwoven jacquards, inspired by traditional Chinese techniques, evoke the beauty and complexity of family ties. Golden ivory complements abstract red and blossom-like patterns, the designs symbolizing hope and good fortune for the year ahead.
The capsule collection will be available online and at the COS store in SM Aura Premier starting this month.
