BIZ BUZZ: Globe tops in popularity
When Filipinos talk about a telco brand, they are likely to mention the company owned by the Ayala Group—Globe Telecom Inc. This is according to the findings of Synergy Market Research + Strategic Consultancy and YouGov Singapore.
During the latest Synergy YouGov Awards, Globe was recognized as the 2025 Most Recommended Telco Brand in the Philippines.
“This award honors the brand that consumers in the Philippines are most likely to endorse to others, measured through statistically tested recommendation scores at a 95-percent confidence level from Jan. 1, 2024 to Dec. 31, 2024,” Globe said in a statement.
Globe chief sustainability and corporate communications officer Yoly Crisanto dedicated the award to their loyal customers.
“We will always and continue to pursue making our customers happy and satisfied. At the end of the day, they are our North Star,” she said.
