CPG’s PHirst Park debuts in Mindanao
The money-making first-home segment of developer Century Properties Group Inc. (CPG) made its debut in the Mindanao market via a P5.3-billion project.
In a regulatory filing on Tuesday, the Antonio family-led real estate firm said its PHirst Park Homes brand has expanded into General Santos City.
PHirst Park Homes Gen San will have over 2,000 homes within a 25-hectare master-planned community in Barangay Baluan.
Its 36-square-meter (sq m) Amani townhouses will be built on lot areas ranging from 44 to 60.5 sq m, with prices starting at P1.8 million to P2.1 million.
Meanwhile, the 48-sq m Dua single-attached units will stand on 77-sq m lot areas starting at P2.8 million each.
“PHirst’s expansion in Mindanao, through PHirst Park Homes Gen San, directly reflects our unwavering vision to empower Filipino families with access to quality homes,” PHirst president and CEO Ricky Celis said in a statement.
“We see this as more than just an investment—it’s a real opportunity to help shape the future of a dynamic, emerging frontier,” Celis added.
This marks another significant expansion milestone for PHirst, whose first projects were built in Luzon.
In 2023, the brand expanded into the Visayas via the 16-hectare PHirst Park Homes Bacolod. The turnover of the first batch of homes is scheduled within this month.
PHirst has 31 active projects across Luzon and the Visayas. Its key locations include the provinces of Cavite, Laguna, Batangas, Quezon, Bulacan, Pampanga, Bataan, Nueva Ecija and Negros Occidental.
PHirst remained CPG’s main revenue driver in the first semester, accounting for 68 percent of the group’s total top line at P5.23 billion.
Last month, state-run pension fund Social Security System bought 740.74 million CPG shares at P0.675 each, with the transaction totaling P500 million. This represents a 6.39-percent ownership stake.
Analysts see SSS’ entry into CPG as a way to attract more big-time investors as the developer pursues aggressive growth for PHirst.
