BIZ BUZZ: Mitsubishi PH takes the lead
Bucking a downtrend in the auto industry, things are looking rosy for Mitsubishi in the Philippines—at least from the global perspective. Mitsubishi’s local dealership network has delivered a performance beyond expectations in the fiscal year that enabled Mitsubishi PH to dislodge traditional powerhouse Thailand as the No. 1 subsidiary in sales volume globally.
The happy news was announced during the launch of the Mitsubishi Destinator, the new seven-seater family SUV of the country’s second-leading auto brand behind Toyota at the Aseana City concert grounds.
And MMC knows how to return the favor to its top-performing network with a special incentive that made everybody who contributed to this achievement very happy.
MMC recently gave the green light to MMPC to send 60 dealer principals or their company representatives on a holiday in Switzerland, while their bank partners were sent to enjoy a vacation in Korea.
The Philippine market has, indeed, become the apple of the eye of Mitsubishi’s top management in its main headquarters in Japan.
