Hollywood organizations hit ByteDance’s AI video tool

‘MASSIVE INFRINGEMENT’ Women pass by the headquarters of ByteDance in Beijing on Aug. 7, 2020. It’s accused of unauthorized use of US copyrighted works on “a massive scale.” —AP

A new artificial intelligence (AI) video generator from Beijing-based ByteDance, the creator of TikTok, is drawing the ire of Hollywood organizations that say Seedance 2.0 “blatantly” violates copyright and uses the likeness of actors and others without permission.

Seedance 2.0, which is only available in China for now, lets users generate high-quality AI videos using simple text prompts. The tool quickly gained condemnation from the movie and TV industry.

The Motion Picture Association (MPA) said Seedance 2.0 “has engaged in unauthorized use of US copyrighted works on a massive scale.”

“By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs. ByteDance should immediately cease its infringing activity,” Charles Rivkin, chairman and CEO of the MPA, said in a statement on Tuesday.

‘Blatant infringement’

Screenwriter Rhett Rheese, who wrote the “Deadpool” movies, said on X (formerly Twitter) last week that “I hate to say it. It’s likely over for us.” His post was in response to Irish director Ruairí Robinson’s post of a Seedance 2.0 video that shows AI versions of Tom Cruise and Brad Pitt fighting in a post-apocalyptic wasteland.

Actors union Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) said on Friday it “stands with the studios in condemning the blatant infringement” enabled by Seedance 2.0.

“The infringement includes the unauthorized use of our members’ voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood,” SAG-AFTRA said in a statement. “Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent. Responsible AI development demands responsibility and that is nonexistent here.”

Respect property rights

ByteDance said in a statement on Sunday that it respects intellectual property rights.

“(We) have heard the concerns regarding Seedance 2.0. We are taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users,” the company said.

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