Arthaland’s Liv North tower hits 50% sales

Property developer Arthaland Corp. has sold about half of the units in the first tower of its Liv residential development in Quezon City, giving the property developer an early boost for a project expected to generate P14.1 billion in sales.

Joyce Anne Bonagua, Arthaland’s head of project development, said Liv North, the first of two towers in the development, has reached a 50-percent take-up rate, equivalent to about P4.5 billion in sales.

Liv North will have 748 residential units across 46 stories. This means roughly half of the available inventory has been sold as the company expands its midmarket residential portfolio in Quezon City.

The first tower alone is projected to generate P9 billion in sales. Together, the two towers are expected to bring in P14.1 billion.

Arthaland is supporting the project’s sales push with the opening of the Arthaland Gallery in Quezon City, located at the corner of Rajah Matanda Street and Katipunan Avenue.

The gallery, about three kilometers from the project site, features a scale model of Liv, unit finishes and fully furnished Studio and One-bedroom model units.

“The Arthaland Gallery experience was designed to give visitors a feel for Liv even before it is completed,” said Kiesha Silayan, Arthaland marketing strategy division manager.

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Silayan said the space would allow prospective buyers to experience the units and lifestyle envisioned for the project as Arthaland expands its presence in Quezon City.

Liv is being developed on a 3,741-square-meter property in Katipunan. Liv North will offer studio, one-bedroom and two-bedroom units ranging from about 24 to 70 square meters.

The development has dual access to Katipunan Avenue and Esteban Abada Street.