BIZ BUZZ: Jollibee’s global push rewarded

Homegrown fast-food giant Jollibee Foods Corp. (JFC) is getting a taste of global recognition as its aggressive overseas push continues to pay off.

The Jollibee Group was named Global Growth Champion at the inaugural Globie Awards of the Global Restaurant Leadership Conference, beating 11 other brand nominees. It secured more than 74 percent of votes from the awards’ advisory panel.

The recognition comes as Jollibee grows well beyond its Philippine roots. The group now operates more than 10,700 stores and cafés across 33 countries, with a portfolio spanning 20 brands across owned, franchised and invested businesses.

That roster includes homegrown names Jollibee, Chowking, Greenwich, Red Ribbon and Mang Inasal, alongside overseas bets such as Smashburger and Tim Ho Wan. JFC also holds stakes in The Coffee Bean & Tea Leaf, Compose Coffee, Shabu All Day and Milksha, among others.

“Growing across markets requires more than opening stores,” said David Beal, Jollibee Group’s global chief marketing officer and head of digital marketing, citing the importance of locally relevant brands, operating teams and partners.

With 33 countries already on its menu, the Filipino fast-food giant clearly still has room for another serving of global growth.

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