BIZ BUZZ: PAL waving PH flag high in SEA

Southeast Asia’s first commercial airline is also among the region’s top travel bands last year.

Philippine Airlines (PAL), which was founded in 1941, was hailed the No. 1 travel brand in the Philippines, with a best brand score of 63.15 percent, based on Campaign Asia-Pacific’s latest ranking.

The Lucio Tan-led flag carrier also came close to clinching the top spot in Southeast Asia, where it ranked second among other brands from Asia, Australia and the Middle East.

The Lucio Tan-led carrier received high praises for its buying experience, customer service and domestic brand awareness.

Airlines from Vietnam, Indonesia, Thailand and Singapore joined the flag carrier in the top 10 list for 2024.

“We are happy and proud to be recognized as a top Southeast Asian travel brand, and we continue to explore more ways of further elevating the passenger experience all across our global network,” PAL vice president for marketing Alvin Miranda said.

Prior to this, PAL was also recognized as one of the most punctual airlines in the Asia-Pacific region for 2024, based on the tracking conducted by London-based analytics firm Cirium.

With PAL already launching new routes—and bringing back old ones, in the case of its Beijing flights—it seems it is already on track to claiming the No. 1 spot in the region soon. Let’s see!