BIZ BUZZ: ‘Twas also a good year for Mang Inasal

And speaking of 2025 being a good year despite challenges, including Trump’s surprise tariffs and geopolitical tensions … Mang Inasal is savoring a natural high from winning a record-high 57 awards this year from both local and international award-giving bodies.

Top honors came from the International Business Awards, Asia-Pacific Stevie Awards, Campaign Asia-Pacific, Asean PR Excellence Awards and Marketing Excellence Awards.

Its “Love the Flavors, Love the Philippines” campaign emerged as a multi-awarded standout, earning Mang Inasal its first Asia-Pacific Tambuli Award and multiple Gold citations, the company said.

The marketing team of Mang Inasal, which is part of the Jollibee Group, was likewise recognized for brand leadership, digital transformation and customer engagement programs.

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“We are deeply grateful for the continued support of our customers and various partners who have validated Mang Inasal’s ‘Ihaw-Sarap and Unli-Saya’ brand positioning,” said Mang Inasal president Mike Castro, “These inspire us to keep on coming up with innovative ways to continually satisfy our various stakeholders.”