BIZ BUZZ: URC bites deeper into Hong Kong

Universal Robina Corp. (URC) is proving that one way to win overseas is to cater to local tastes.

The Gokongwei-led food maker recently bagged a string of awards from two of Hong Kong’s biggest retailers—PARKnSHOP and 7-Eleven—highlighting the growing appeal of its Jack ’n Jill snack brand in the city.

The latest recognition came from the PARKnSHOP Super Brands Awards, where URC took home the Outstanding Marketing Award and Exclusive Co-Brand Award after rolling out Hong Kong-exclusive potato chip flavors, such as Sour Cream & Onion and Black Truffle, alongside the localized launch of Jack ’n Jill Tomato Crunchies.

Hong Kong is hardly new territory for Jack ’n Jill.

The brand has been present there since 1971 and its portfolio has since expanded to include household names, such as Beef Crunchies, Roller Coaster, Dewberry and Magic Flakes.

With fresh retail accolades under its belt, URC seems determined to keep building on that decades-long foothold as it expands its fast-moving consumer goods business across the region.

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