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BIZ BUZZ: Want a piece of Popeyes chicken?
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BIZ BUZZ: Want a piece of Popeyes chicken?

Global chicken brand Popeyes is now opening its doors for local franchise partners in the Philippines, who may want to ride on the brand’s growing popularity.

“The franchising program was the next logical step. It’s a good investment opportunity and aligns with Popeyes’ growth trajectory in the next three years,” said Dustin Ngo, Popeyes Philippines director.

To secure a Popeyes franchise, an investment of about P45 million to P50 million is required. This covers construction; furniture, fixtures, and equipment; personnel training for a 1,000-square-meter freestanding store with drive-thru.

But wait, there’s more! Popeyes franchisees will gain access to end-to-end operational and management resources and support from Restaurant Brands International (RBI), which owns the Popeyes brand.

The restaurant also offers technologically adaptive solutions such as self-order kiosks.

Popeyes Philippines Chief Operating Officer Dan Hayton said running a Popeyes franchise is essentially “just a turn of a key in less than a year.”

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Popeyes chief financial officer Francis Reyes said the package has been optimized to give franchise partners a better return on investment in about three years.

The franchising program launched by Popeyes in the first quarter of this year forms part of a growth strategy to expand its presence outside the metropolis, with Hayton saying they hope to double their store locations within 18 months.

Got a few millions of pesos sitting in the bank? Perhaps you may want to give this crispy chicken offer a try.

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