BIZ BUZZ: From TikToks to top execs
iAcademy, the trendy Makati-based school owned by business mogul Eusebio Tanco, is sliding into the digital spotlight, this time with a brand-new degree in digital media management that promises to turn content creators into CEOs.
“We are seeing the rise of a new kind of entrepreneur, one who starts with a phone and a vision, and builds a brand from scratch,” said iAcademy president and chief operating officer Raquel Perez Wong.
“Our goal is to give these visionaries the tools to succeed not only creatively, but strategically,” she added.
Set against the backdrop of a country where social media isn’t just a pastime but practically a lifestyle, iAcademy’s program couldn’t be more on-brand.
With over 90 million active social media identities—which roughly constitutes 78 percent of the population— Filipinos are spending more than five hours a day glued to their screens and buying what their favorite influencers recommend.
The stakes (and clicks) are high, with companies having spent $499.1 million on social media ads and influencer campaigns in 2023 alone.
These numbers are expected to climb to $642.6 million by 2028, a digital gold rush that iAcademy wants its students to be ready to cash in on.
The new course itself packs a serious punch and isn’t just about pretty posts and perfect filters.
