BIZ BUZZ: Golden MV’s third baptism
They say third time’s the charm, and maybe that was exactly the mantra of Golden MV Holdings Inc. in changing its name not once, not twice, but thrice.
In a disclosure on Wednesday, the mass housing and memorial park developer led by Manuel Villar—the Philippines’ richest individual—said it had gotten the Securities and Exchange Commission’s approval to change its name to Villar Land Holdings Corp.
The alteration was not an impulsive choice.
Back in November, Golden MV already unveiled the name change to reflect its expansion and land banking plans within the Villar City “megalopolis.”
Originally focused solely on memorial park development, Golden MV expanded into mass housing in 2017 after acquiring Bria Homes Inc. for around P3 billion.
A year later, the company changed its name from Golden Haven Inc. to Golden Bria Holdings. It adopted the Golden MV brand in 2020.
Golden MV’s third name change comes just after it reported nearly P1 trillion in earnings due to revaluation gains, which, analysts point out, may not actually be counted in evaluating a company’s bottom line growth.
Let’s hope that Villar Land Holdings will finally make money from the reassessed properties—even if it’s no longer “Golden.”
