BIZ BUZZ: Salesforce coming to PH
San Francisco-based Salesforce, the world’s largest customer relationship management company that uses artificial intelligence, is officially expanding into the Philippines.
This should be good news to Filipino companies that want to tap Salesforce’s ability to help businesses harness their customer data and AI to build better relationships with their customers and thus generate more revenues.
Abraham Cuevas, Regional Vice President and Country Manager for the Philippines, and Gavin Barfield, Vice President and Chief Technology Officer, Solutions for Asean (Association of Southeast Asian Nations), are set to meet with media next month to share how Salesforce’s new Manila office better supports Filipino organizations as they transform into so-called agentic enterprises.
According to Salesforce, agentic enterprises refer to companies where human employees and virtual AI agents work together to perform tasks, make decisions and drive value therefore unlocking more growth opportunities in fiercely competitive sectors.
Department of Information and Communications Technology (DICT) Secretary Henry Aguda is particularly excited about Salesforce’s entry as he believes that its expansion into the Philippines will accelerate the country’s digital transformation.
