BIZ BUZZ: Toy box to bread box

They’ve conquered display shelves and collector feeds—now Labubu toy maker Pop Mart might be gunning for your sweet tooth.

The Beijing-based toy brand behind other cult-favorite toy characters such as Skullpanda, Crybaby and Dimoo is whipping up plans to expand into the food scene, with the Philippines on the front burner.

According to Philippine Franchising Association President Chris Lim, Pop Mart is now eyeing the local market for a pastry concept first launched inside its own theme park in Beijing.

“There’s a bakery inside that’s doing very well. They said it’s replicable outside of a theme park. They said they need local partners,” Lim said on the sidelines of the Franchise Asia Philippines 2025 International Conference held recently at the SMX Convention Center in Pasay.

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Aside from pastries, the company is also reportedly looking to scale its local presence, opening more stores, franchising operations, and possibly collaborating with local creatives to develop original character designs.