DTI warns of counterfeit Highlands corned beef
Patrons of Highlands Gold Corned Beef are warned of counterfeit products circulating in the market, with the Department of Trade and Industry reminding buyers to watch out for red flags when buying.
In an advisory, the DTI’s Consumer Care division advised buyers to buy only from authorized retailers and emphasized that repacked corned beef of this brand are counterfeit. The trade agency made distinctions in the packaging of original from fake products, including the format in the food product dating tag.
For original products, the first line has the phrase “consume before date,” followed by the date of expiration.
The third line is composed of the product code, plant number, and batch code.
In contrast, the first line in the fake product contains a product code and batch code, with the second line denoting the “consumer before date.” Also, the original product has a “normal” pull tab design, while the fake one has a different one.
Further, the can of original products have a beaded body, while the counterfeit one has a straight can build. In addition, the original uses coated paper labels, with text printed in gold color. The fake one used photo paper and texts are printed in black.
The DTI also reminded the public that the original product only comes in cans of 150 grams, 210 g, 260 g, and 320 g.
Highlands also does not sell dented cans and frozen corned beef, added the DTI.
The public can report retailers, distributors, and manufacturers that sell counterfeit products through the hotline One-DTI (1-384) or by emailing the DTI at consumercare@dti.gov.ph.
