How to build world-class business
In celebration of Mega Prime’s 50th anniversary, we had the privilege of speaking with its visionary chair, William Tiu Lim, whose leadership has transformed the company from a small fishing operation to the market leader in canned sardines in the Philippines. Under his guidance, Mega Prime has continuously redefined industry standards through innovation, from investing in advanced fish preservation technologies to transforming its entire value chain. Here he shares the lessons learned over five decades of building and scaling a world-class business.
Question: Can you share the most challenging period in the company’s history? What got you through those difficult times?
Answer: Mega Prime Foods is built on the strong foundation of its parent company, Mega Global Corp. Over our 50 years in business, we’ve faced many challenges, but two moments stand out. Through it all, one constant has been my unshakable bond with my wife, Marylou, who has been by my side since day one. Her support and insights have been key to our success.
The first challenge was during our early days with Wilmar Fishing, which later became Mega Fishing Corp. A severe storm destroyed most of our vessels, leaving us with just one. I questioned whether we should continue, but the unwavering support of my team kept me going. Their belief in our vision inspired me to rebuild and press on.
The second challenge came when we launched Mega Sardines. We were up against 26 established brands, and getting stores and distributors to carry our product was tough. At times, we had to ask for shelf space without any upfront payment. It was humbling, but my faith, my family’s support and my belief in our product pushed me forward. I knew if we stayed focused on quality, the market would recognize us.
These experiences taught me that perseverance, faith and support from others are key to overcoming any challenge.
Q: Your business model has evolved significantly over the years, especially with your decision to move from fishing to canning. What was the turning point that made you realize this shift was necessary, and how did you navigate that transition?
A: When we started the fishing business, we supplied fresh fish to local canneries. But over time, I noticed they were buying cheaper fish, choosing price over quality. Despite offering fresher, better sardines, we were left with surplus, which was frustrating. I began thinking about how we could change that.
I decided to start canning our own sardines. This would let us offer better quality than what was available and provide consumers with healthier food options.
By integrating canning into our business, we took control of the process and stood out in the market. It allowed us to offer Filipino families better, tastier choices and set the foundation for what Mega Prime Foods is today.
Q: What failure or setback taught you the most about the importance of continuous innovation in your business model?
A: When we launched Mega Sardines, the market didn’t know our product, leaving us with high inventories. We quickly learned that having a great product wasn’t enough—we had to communicate why we were different.
We focused on our strengths, like our “12-hour catching-to-canning” process and being the first to use fish pump technology in the Philippines, as well as easy-open cans.
My son, Malcolm, played a key role in driving these innovations, improving everything from fishing methods to canning processes, which enhanced product quality. His creativity helped us stay competitive and exceed consumer expectations.
Once Mega Sardines became the top brand, we asked ourselves, “How do we grow even more?” This led us to diversify into new categories like canned tuna, sauces, noodles and coffee. My daughter, Michelle, who is now the president and CEO, has been instrumental in leading the expansion. Her strategic thinking and leadership in product development and digitalization have been vital in our growth.
Today, we’re more than just a sardine company. We’ve learned that innovation is an ongoing process, and with new leaders bringing fresh ideas, we continue to adapt and improve.
Q: What do you think is the most important factor for a business to successfully scale from a local to a global player?
A: To grow from a local brand to a global player, maintaining high-quality standards is key, especially when entering the export market.
Marvin, who leads our sales and marketing, has been great at driving promotions and reaching all market segments. He makes sure our campaigns connect with consumers and finds the right balance between TV, radio and social media. But it all starts with ensuring that our products are top quality, so we can deliver on our promises.
Building a strong reputation locally gave us a solid foundation for international growth. We’ve learned from global markets, adapting our products and strategies to meet consumer needs. Strategic partnerships and strong relationships with distributors have also been essential in overcoming challenges and growing sustainably.
By sticking to our core values and aiming for excellence, Mega Prime Foods has successfully grown from a local leader to a global brand.
Q: In your opinion, what is the most underrated aspect of business success that young entrepreneurs often overlook, but that has played a crucial role in Mega Prime Foods’ growth?
A: One of the most underrated keys to success is building trust and malasakit (care)—both within your team and with customers. Many young entrepreneurs focus on products, strategies and profits but forget the power of relationships. For us at Mega Prime Foods, trust and malasakit have been essential to our growth. We ensure that our products meet the highest quality and maintain transparency with our partners, which has helped sustain our long-term success. We’ve built lasting relationships with partners who’ve been with us since day one.
Mark continues this culture of care and growth. He keeps everything aligned with our core purpose, ensuring our team’s development and providing a safe environment for all, whether in the office, production or at sea. With his leadership, we’re confident Mega will continue to thrive.
Another crucial factor is resilience. Challenges are part of business, but the ability to adapt and learn from setbacks sets successful businesses apart.
Q: As an entrepreneur, you’ve led the company through decades of growth and change. Looking at today’s business environment, what advice would you give to the new generation of entrepreneurs who are just starting out?
A: My advice is simple: Stay committed to your purpose. Know why you started your business and let that guide every decision you make. In a world that’s constantly changing, having a clear purpose will keep you grounded and focused.
Embrace continuous learning. The business environment today is more dynamic than ever, driven by rapid advancements in technology and shifting consumer preferences. Stay curious, be willing to adapt and don’t be afraid to ask questions or seek advice from the experts.
Finally, remember that success doesn’t happen overnight. Be patient and persistent with your vision. Take care of your people, as they are your greatest asset, and build your business on a foundation of malasakit, integrity and excellence. With hard work and faith, you’ll find your way.
Q: Looking at the global trends in business today, especially in sustainability and technology, how do you foresee Mega Prime Foods adapting over the next 50 years?
A: Sustainability and technology will be key to Mega Prime Foods’ future. We’re already practicing sustainability by following fishing seasons, using regulated nets and adopting renewable energy and zero-waste systems in our plants. Last year, we launched our Ocean Cleanup project, collecting waste from the ocean while on the way to fishing grounds.
On the tech side, we see great potential in using digital tools to boost efficiency and reach. From advanced manufacturing to e-commerce, technology will help us serve customers better, strengthen our local presence and expand globally.
We’re also excited to explore new products and markets while staying true to our mission of offering world-class products that make Filipinos proud. As we innovate and grow, we’ll continue to stick to the values that have guided us for 50 years—being God-centered, practicing malasakit, prioritizing customers, fostering innovation and upholding integrity. These values will remain the foundation of Mega Prime Foods for the next 50 years and beyond.
Want to gain more insights from Willam Tiu Lim? The 16th annual Mansmith Market Masters Conference, featuring top CEOs, legendary founders, leading innovators, turnaround specialists and top mentors, is scheduled on March 11 at SMX Aura. Visit www.marketmastersconference.com for details.
