Jollibee brings Compose Coffee to PH, buys hotpot chain in SoKor
Jollibee Foods Corp. (JFC) is set to bring its majority-owned South Korean coffee brand, Compose Coffee, to the Philippines this year as part of its global expansion push.
The fast-food giant has also secured approval from Seoul’s antitrust regulator for its planned acquisition of hot pot chain Shabu All Day, advancing its expansion in the Korean market.
In a disclosure on Thursday, JFC said the planned Philippine launch of Compose Coffee follows a strong debut in Taiwan.
“We are encouraged by the strong early response to Compose Coffee’s proposition in Taiwan. We believe the brand has unlimited potential to become a leading global brand,” said Richard Shin, JFC’s Group CEO for international business.
Crowd drawer
Compose Coffee drew large crowds during its first store’s preopening in Taiwan. Customers lined up as early as 8 am and wait times stretched up to two hours.
At peak periods, the store sold roughly one cup every 20 seconds and generated about $70,000 New Taiwan dollars in first-day sales.
The brand’s value-driven model—offering beverages at competitive prices and generous serving sizes—helped attract customers, alongside a Korea-inspired menu.
JFC said insights from the Taiwan rollout will be used to refine operations as it prepares for the Philippine market entry within the year.
Compose Coffee has around 3,000 stores in South Korea and is positioned as a scalable growth platform within JFC’s expanding coffee portfolio.
The brand has also gained strong recognition in South Korea, including top customer satisfaction ratings among low-cost coffee chains.
Further, the fast-food giant said the Korea Fair Trade Commission’s go-ahead for its Shabu All Day acquisition marked a key step toward completing the deal through Jolli-K, JFC’s 70-percent owned subsidiary.
Shabu All Day is operated by All Day Fresh Co. Ltd. and is South Korea’s largest all-you-can-eat hot pot restaurant chain.
