Marketing Pulse

This extraordinary surge in web traffic? It’s probably driven by bots
ROI of grace: Building lifetime brand equity

Why integrated thinking wins where individual skills fail 

KKR, SingTel bet big on global data center boom
Life insurance made for single moms, by single moms
Digital retailing: Entertain first, sell second
8 behavioral and cultural shifts reshaping trust, influence
PAL declares mission on 85th year: ‘Fly with heart’
Mattel adds autistic Barbie to doll line devoted to showcase diversity, inclusion
AI-powered tool lets consumers ‘talk’ to ads, get real-time responses