Barong for everyone

With its campaign “Barong for Everyone,” Kultura highlights how the barong has evolved through the years and has become the outfit of choice for many Filipinos—from office workers to the stylish set to Presidents.

It’s not surprising, as the barong’s lightweight fabric, sleek shape and comfortable cut make it perfect for the country’s tropical climate. It has so many fashion possibilities too, with embroidery, appliqués and other embellishments. Even women have made it part of their Filipiniana and formal wear wardrobes.

Kultura embraces the barong’s ability to unite those from diverse backgrounds with the different ways it can be worn today. Classic or modern, paired with slacks for formal occasions or jeans for a street-style take, the timeless and versatile barong remains a symbol of cultural pride. Take inspiration from these individuals who’ve made it their own, regardless of age, gender identity, nationality and beyond.

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Discover Kultura’s barong collection at over 45 Kultura stores nationwide. Find your nearest store at bit.ly/KulturaStores; shop online at kulturafilipino.com.