Fresh take on children’s clothes
Nowadays, we see a shift in priorities: there is a profound focus on embracing the outdoors and immersing children in the beauty of nature. This goes without saying that quality, easy-to-wear fits are becoming increasingly relevant.
Rustan’s Kids heeds this call by presenting a refreshed take on Rustanette and Rustan Jr. Now returning as the in-house choice for the next generation of Rustan’s patrons, both Rustanette and Rustan Jr. feature a wider assortment of casual, sport, and comfortable occasion wear for boys and girls, ages 4 to 10 years old.
Isabella Fernandez brings a renewed perspective to the relaunch of Rustanette and Rustan Jr., yet her roots run deep in the Rustan’s family legacy.
Growing up under the wing of her grandmother, Criselda Lontok, Isabella absorbed the essentials of fashion and craftsmanship early on, spending countless hours in Criselda’s boutique at Rustan’s.
With formal training in fashion design from ESMOD in Paris and hands-on experience in global fashion from Kevin Germanier, Isabella combines her refined technical skills with an understanding of the Rustan’s aesthetic. Now, as she takes the reins of Rustanette and Rustan Jr., Isabella honors her heritage while injecting a modern sensibility that speaks to today’s parents and children alike.
Rustanette and Rustan Jr. introduce an array of elevated basics that harmonize beautifully with the elaborate pieces in the Rustan’s Kids collection. While some items shimmer with bold prints and bright colors, Rustanette and Rustan Jr. offer refined, versatile outfits perfect for any occasion—inviting children to express themselves freely.
These refreshed collections embrace Rustan’s enduring values: the spirit of playfulness, a timeless approach to style, and the importance of authentic connections. Through thoughtful designs that meet children’s evolving needs, Rustanette and Rustan Jr. deliver on the promise of style, comfort, and self-discovery for today’s young generation.
