New logo, Prelude center Honda’s PIMS display

Honda Cars Philippines, Inc. is showcasing its electrified lineup and exclusive promos at the 10th Philippine International Motor Show (PIMS) at the World Trade Center Metro Manila in Pasay City.

With the theme: “Forward in Every Drive,” the exhibit highlights the legendary Honda Prelude and the brand’s new corporate logo.

The highly-anticipated Honda Prelude halo model, alongside the electrified lineup of the CR-V RS e:HEV AWD and HR-V RS e:HEV is on parade.

The Prelude was known as a sports compact car produced over five generations, from 1978 to 2001. It was just reintroduced in 2025.

In Japan, there is the HRC Prelude-GT development vehicle which was displayed at the 2026 Osaka Auto Messe.

Here in the Philippines, it debuts as a four-seater hybrid electric sports coupe. Under its hood is a 2.0L hybrid (e:HEV) powertrain producing 139 hp and 182 N-m of torque.

It is offered in a single variant priced at P3,498,000 (SRP). Premium exterior colors, such as the exclusive Moonlit White Pearl, cost an additional P30,000.

Outstretched hands

Meanwhile, making a historic milestone is the unveiling of the new brand logo in the country. Designed to resemble two outstretched hands, the new emblem represents Honda’s “readiness to welcome the continuous evolution of mobility and adapt to a changing market.”

This new look is set to launch across dealerships nationwide and be adapted to all future brand activations starting this year.

This change marks Honda’s deep commitment to ‘Omotenashi’—the Japanese philosophy of undivided hospitality and service.

According to them, Honda aspires to “refine every customer touchpoint, from digital browsing to dealer showroom visits and long-term maintenance, ensuring a seamless, simple, and enjoyable experience.”

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The logo was first revealed in 2024, worn by the first iteration of the radical 0 Series saloon and Space-Hub concept cars.

Test drives and other displays

Visitors at PIMS can test drive various variants of the City, BR-V, and e:HEV hybrid models.

Other than four-wheeled vehicles, electrified motorcycles are also flaunted at the Honda booth. Highlighting them is the captivating Honda WN7, an electric motorcycle with 140km of range, scheduled to arrive in September 2026.

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