Beyond real estate: How AppleOne built a multi-industry ecosystem
With the recent opening of its first mall property integrated within the Mahi Center near Mactan-Cebu International Airport, AppleOne Group is taking its integrated community model to a new scale.
Founded in 2009 in Cebu, the company has created a fully integrated ecosystem spanning real estate, hospitality, healthcare, and lifestyle.
The real estate foundation
AppleOne’s property development arm laid the groundwork with the AppleOne Equicom Tower, a 17-story mixed-use development completed in 2010 at the heart of Cebu Business Park, combining residential, commercial, and professional spaces under one address.
This foundation grew into landmark hospitality and residential projects, notably The Residences at Sheraton Cebu Mactan Resort, the first Sheraton-branded residences in Southeast Asia.
The residential pipeline has since expanded to Bohol, where the JW Marriott Residences Panglao Island—a development that marks the
entry of JW Marriott brand in the Philippines—is set to offer 70 ultra-premium residences on a 7-ha beachfront.
In Mindanao, the Radisson Blu Hotel & Residences Cagayan de Oro will introduce the first 5-star hotel and internationally branded residences in CDO.
Hospitality as community infrastructure
AppleOne’s hospitality portfolio showcases a series of Philippine firsts.
The Sheraton Cebu Mactan Resort—a 261-room property that opened in 2022—was the first Marriott International resort in the Philippines, repositioning Mactan as a destination for elevated resort living.
The soon-to-open JW Marriott Panglao Island Resort and Spa will be the first JW Marriott resort in the Philippines, anchoring Bohol’s rise as an ultra-premium destination.
The Mahi Center—the first integrated business and leisure destination in Mactan, Cebu—brings together a five-floor office tower, a curated retail mall anchored by Metro Supermarket and international food brands, and a 196-room Fairfield by Marriott Cebu Mactan.
Located 10 minutes from the country’s second busiest international airport, the mixed-use complex embodies AppleOne’s ecosystem vision in its most complete built form.
“Our vision is to build an ecosystem where work, retail, tourism, and hospitality fuel lasting growth for all,” said Sam Manigsaca, AppleOne VP for Hospitality.
Healthcarenas the ecosystem’s pillar
Perhaps the most telling indicator of AppleOne’s community-first orientation is its entry into healthcare.
Through AppleOne Medical Group, it manages VisayasMed Hospital and Medical Arts in Cebu City, United Shalom Hospital in Tacloban, and Brokenshire Hospital in Davao.
Medical Arts at VisayasMed Hospital Cebu houses the Singapore Cancer Center, the first fully integrated cancer center in the Philippines.
Ecosystem logic
What sets AppleOne apart is the internal coherence of its portfolio: hospitality draws tourism and investment, supporting commercial leasing; commercial activity drives residential demand; healthcare elevates quality of life; and flexible workspaces, managed through a partnership with IWG’s Regus brand at Cebu Business Park, Cebu IT Park, and Festive Walk Mall Iloilo, complete the loop.
This architecture of interdependence is distinct in the Philippine property landscape.
“Business is not just about making deals, it’s about making a positive impact,” said Ray Go Manigsaca, president and CEO of AppleOne Group.
For a company that started with two founders and a shared dream in Cebu, the arc is remarkable. More significant perhaps is what AppleOne is building toward: a model that doesn’t just decide where Filipinos will live, but dares to shape lives they deserve.
